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The Business Maven for Micro Enterprises

The Business Maven for Micro Enterprises . By Jean Michel Nsoe MSc in Entrepreneurship. Contents . Introduction The Stickiness Lesson The Strength of weak ties Customer Care, Pricing & layering The Cow Sales/Products/Services Self Assessment Test . Introduction .

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The Business Maven for Micro Enterprises

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  1. The Business Maven for Micro Enterprises

    By Jean Michel Nsoe MSc in Entrepreneurship

  2. Contents

    Introduction The Stickiness Lesson The Strength of weak ties Customer Care, Pricing & layering The Cow Sales/Products/Services Self Assessment Test

  3. Introduction

    The current economic situation is responsible to the volatile consumers’ perception of service, goods, quality, price & priorities. This change of customers’ manners prompts businesses to rapidly adapt to the new business climate if they have any ambition to survive or to prosper. The Business Maven for Micro Businesses aims to provide to micro businesses the little things that can make the difference and help to tip in an efficiency respond to the market demand.

  4. The Stickiness Lesson

    Under right circumstances, a service can be made irresistible if well “packaged”. Packaged here refers to both Direct & Indirect Marketing astute tools : DirectIndirect P.R Activities -Website Activities Personal Training -Social Networks -Radio&TV Coverage -Social Events

  5. The Strength of weak ties

    The main rule in business is that the more attaches/connections/associates you have the more powerful you are. It is all about spreading the epidemic. Spreading the epidemic means been known, been connected and been at the centre of the trend. Learn from mistake, adjust your weakness and play on your strengths, .

  6. Customer Care, Pricing & layering

    Although the business of business is business, the human side of the business should prevail at all time. Learn how to interact with potential customers Develop the human side by always be available for the customer Pricing The technology edge allows customers to shop around and look for the best deal. You should be aware of the competition (price, quality, stock ,distance etc...) Layering Having the best layering strategy is important. You should know where and how to display the product on the shelf. Also, figured out what is/are your star services/products
  7. ALWAYS HAVE THIS ON MIND A B C D E F G H I J K L M N O P Q R S T U V W X Y Z  are represented by the following letters :  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.  Additionally :  H-A-R-D-W-O- R-K (Le Travail Dur)  = 8+1+18+4+23+ 15+18+11 = 98 %  Then :  K-N-O-W-L-E- D-G-E (Le Savoir) = 11+14+15+23+ 12+5+4+7+ 5 = 96 %  Hencewhat about :  A-T-T-I-T-U- D-E (Attitude) = 1+20+20+9+20+ 21+4+5 = 100 % 

  8. Conclusion

    Little tips, knowledge, changes can somehow save your business. Always be aware about your environment If you don’t try you will never succeed. Remember of The Law of the Few (1). Gladwellstates, "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts."[ This is what economists call the "80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will be done by 20 percent of the participants."

  9. Self Assessment Test

    Do I got the right package? Do I know my business? (strengths, weaknesses and room for improvement) What can I work out to restraint my customers and win over competitors? How to assess my business? (sales increase of potential customers, financial grant chart etc...) Customers’ perception of the service (feedback)
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