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Maximizing Cultural Impact for Long-Term Success

Learn how to make a lasting impact in cultural policies and arts management, through collaborative research, stakeholder liaison, and effective communication strategies.

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Maximizing Cultural Impact for Long-Term Success

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  1. Writing Bids: Making an Impact 27 May 2015 | University of Liverpool Cultural Policy & Arts ImpactsThe long term view Dr Beatriz Garcia Head of Research Institute of Cultural Capital

  2. Making an impact… • Conducting timely research… • … making research timely

  3. Impacts 08 Research Programme • Holistic : multiple dimensions of impact; positive as well as negative • Self-reflective: analyses process as well as outcome • Collaborative : academic team, local authority funding, KE network • Longitudinal : 2005 – 2010 – [2015] access, outreach, diversity image & identity cultural participation creativity production consumption cultural vibrancy media coverage perceptions inclusion well-being quality of life employment tourism investment economic growth social capital management physical environment infrastructures sustainability aims + objectives policy, strategy KE partnerships with: local cultural organisations,event organisers, tourism & regeneration agencies Funding : £160k a year, 5 year programme

  4. Foundations: 1998-2004 ACE, FCO| £27k Cultural Policy of Major Events [Barcelona 1992 to Sydney 2000] Commonwealth Games [Manchester 2002] Cities & Culture [Glasgow 1990] • Total Budget: £800k • 5 year contract • Renewed annually • Monthly stakeholder liaison • City Council • Arts Council • LARC, NWDA… • National & International communication strategy Delivery: 2005-2010

  5. Research Impact (I) English Heritage| £25k ACE, FCO| £27k Cultural Policy of Major Events [Barcelona 1992 to Sydney 2000] World Heritage [Liverpool] AHRC/ACE| £16k Commonwealth Games [Manchester 2002] Impact Workshops [UK-wide] Cities & Culture [Glasgow 1990] AHRC/ESRC| £250k Impact Fellowship [Liverpool] European Commission| £150k ECoC Policy Network [7 European cities] European Parliament| £90k ECoC Legacies: 30 years [60 European cities]

  6. Research Impact (II) ACE, FCO| £27k Cultural Policy of Major Events [Barcelona 1992 to Sydney 2000] Commonwealth Games [Manchester 2002] Cities & Culture [Glasgow 1990] IOC, IOA| £20k Cultural Policy of the Olympic Movement [1912-2020] British Academy et al.| £25k Cultural Programming at the Olympic Games [Sydney 2000 to Rio 2016] Arts Council & DCMS| £95k Cultural Olympiad Evaluation [London 2012 & UK-wide]

  7. Research Impact (III) UNESCO culture cities [worldwide] Cultural Policy of Major Events [Barcelona 1992 to Sydney 2000] World Heritage [Liverpool] Commonwealth Games [Manchester 2002] Impact Workshops [UK-wide] Eurovision [52 European countries] Cities & Culture [Glasgow 1990] Impact Fellowship [Liverpool] Cultural Policy of the Olympic Movement [1912-2020] ECoC Policy Network [7 European cities] Cultural Programming at the Olympic Games [Sydney 2000 to Rio 2016] ECoC Legacies: 30 years [60 European cities] Cultural Olympiad Evaluation [London 2012 & UK-wide] World Design Capital [Taipei 2016 onwards] Olympic city narratives [Rio 2016 to Tokyo 2020]

  8. Making an impact… • Commit to the long term • Some of the most valuable impacts don’t become apparent until 5 to 10 years on • Document, document, document so that you can identify & evidence this • Build on previous work • Revisit your data, expand on previous methods, justify diversions • Cleary articulate the common threads in your work • Commit to (& believe in the value of) constant stakeholder liaison • Understand your communities of interest & establish meaningful relationships • (‘Marriages of convenience’ rarely work nor lead to impact) • An international outlook can be relevant to any project, no matter its scale • Communication: be creative, be thorough, be insistent! • ‘Communication’ per se is not impact, but it is critical to achieve it • Use any tool at hand… and don’t shy away of relying on ‘personal talents’

  9. Making an impact… • Commit to the long term • Some of the most valuable impacts don’t become apparent until 5 to 10 years on • Document, document, document so that you can identify & evidence this • Build on previous work • Revisit your data, expand on previous methods, justify diversions • Cleary articulate the common threads in your work • Commit to (& believe in the value of) constant stakeholder liaison • Understand your communities of interest & establish meaningful relationships • (‘Marriages of convenience’ rarely work nor lead to impact) • An international outlook can be relevant to any project, no matter its scale • Communication: be creative, be thorough, be insistent! • ‘Communication’ per se is not impact, but it is critical to achieve it • Use any tool at hand… and don’t shy away of relying on ‘personal talents’

  10. Thank You Dr Beatriz García @beatriz_garcia www.beatrizgarcia.net www.iccliverpool.ac.uk www.impacts08.net

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