1 / 37

Interactive Brand Development supported by Mission Critical Systems

Explore the cognitive background, approach, and competitive advantage in customer-centric design with an overview of cognitive platforms. Discover how interactive systems enhance real-world solutions and the benefits of the cognitive process in achieving project goals.

courtneyernest
Download Presentation

Interactive Brand Development supported by Mission Critical Systems

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Interactive Brand Developmentsupported byMission Critical Systems

  2. AGENDA • Cognitive Background • Cognitive Approach • Cognitive Competitive Advantage • Customer-Centric Design • Basic Platform Overview • Cognitive Platforms supporting Real World Solutions • Summary • Q&A?

  3. COGNITIVE BACKGROUND • Established 1995 • Specialist Interactive Agency • Experienced professionals • R&D focus • Blue chip client base • Vodafone, Govt, Unilever, Vichy, Sky, GSK • Long term client partnerships • Sophisticated Systems • CRM ; Database • e-Commerce ; Loyalty • History of delivery • Successful Projects • Award Winning

  4. PROJECT D ELIVERY BRAND INTERACTIVITY (The Intelligent / Living Brand) TECHNOLOGY SOLUTIONS USABILITY & INTERFACE DESIGN SOLUTIONS THE COGNITIVE APPROACH

  5. THE COGNITIVE ADVANTAGE • Technical specification perspective • Creative concept perspective INTEGRATED TEAM Crossover team delivers engaging and intuitive campaigns • Consumer Mindshare • Unique experiences IMPACT & STICKINESS • Speedy deployment • Low risk PLATFORM READY • Protect investment • Time sensitive projects FOCUS ON GOALS

  6. Clean design philosophy and an experienced approach • Customer-centric. ISO 13407 (Human-Centred Design Process) • Measurement of the effectiveness of design using information-ink ratio. The higher the ratio the more likely it is that a design is effective • Interactive system has goals: desired user outcomes and business objectives. Cognitive ensures that all elements have a constructive purpose • Management of desired user outcomes through clean and direct user flow. Users' attention is a finite resource • Testing using personas CUSTOMER-CENTRIC DESIGN

  7. THE COGNITIVE PROCESS • Project Objectives; Analysis • Specification / Requirements • Prototype Development • Testing • Feedback • Ready? • Go Live • Evolution

  8. KEY PERFORMANCE INDICATORS Identified with key stakeholders using SMART model • Specific • Measurable • Achievable • Realistic • Timely They result in • Campaign metrics • Business metrics

  9. The Intelligent Brand Interactive Media CRM Systems Database Servers Media Servers • PLATFORM OVERVIEW Emerging Media

  10. Digital Strategy & Media Planning • Website Design & Development • Database Development & Management • CRM Activity • Email, viral, ezines, (m)blogging, broadcast • Loyalty Systems • Online Advertising • Accessibility / Usability / Compliance DIGITAL MEDIA EXPERIENCE

  11. REAL WORLD EXAMPLES The following represents a small sample of project and campaign deliverables completed by Cognitive over the past couple of years

  12. Interactive Design & Development • Client: Vodafone | Media: Web, Email, Mobile

  13. Interactive Design & Development • Client: Vodafone & Sony Ericsson | Media: Web, Email, Mobile

  14. Brand Website • Client: Unilever - Lyons Tea | Media: Web, Email

  15. Interactive Computer Based Training • Client: Vodafone | Media: Web, Rich Media Training

  16. Interactive Computer Based Training • Client: Vodafone | Media: Web, Rich Media Training

  17. Brand Website • Client: Vichy | Media: Web

  18. Pharmacy Locator • Client: Vichy | Media: Web, Email

  19. Social Network Development • Client: Vodafone / Media: Web, Email

  20. Loyalty System • Client: Vodafone | Media: Web, Email, Mobile

  21. Loyalty System contd. • Client: Vodafone | Media: Web, Email, Mobile

  22. Interactive Greeting – Viral • Client: Vodafone | Media: Web Application, Email

  23. Interactive Greeting / Viral contd. Examples from over 100K greetings sent by consumers • Client: Vodafone | Media: Web Application, Email

  24. Brand Website • Client: Unilever | Media: Web, Email

  25. Brand Website contd. • Client: Unilever | Media: Web, Email

  26. CRM, Loyalty System, Online coupon generation • Client: Unilever | Media: Web, Email

  27. Consumer Recruitment, Kiosk, e-Commerce • Client: Vodafone | Media: Web, Email

  28. Email Design, Development, and Broadcast • Client: Vodafone & RTE Mentor / Media: Email

  29. Email Design, Development, and Broadcast • Client: Terroirs | Media: Email

  30. Email Design, Development, and Broadcast • Client: Vodafone | Media: Email

  31. Website / Online Competition • Client: Vodafone | Media: Web

  32. Email Design, Development, and Broadcast • Client: Vodafone | Media: Email

  33. Promotional Website • Client: Vodafone & Universal Music | Media: Web Application, Widgets, Email, Banners

  34. Promotional Website – widgets connecting MySpace social network • Client: Vodafone & Universal Music | Media: Web Applications, Widgets, Email, Banners

  35. Banner Creative samples from different campaigns • Client: Vodafone | Media: Online Advertising

  36. DELIVERS: REQUIREMENTS: Creativity & Technology Fast Turnarounds Multi-Project Capability Multi-Digital Channels Interactive Media & Mission Critical Experience Integrated Team Ready Platforms Agile Dev. + Process Mgt. CRM / Broadcast / Banner History of Successful Projects • Summary Client

  37. Q&A?

More Related