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What kind of internationalization we actually need?

Explore the nuances of internationalization in Russian business schools and discover alternative strategies for global expansion. Delve into detailed research findings and contribute to the discussion. Thank you for your attention!

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What kind of internationalization we actually need?

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  1. What kind of internationalization we actually need? NikolayFilinov Higher School of Economics

  2. Four disturbing questions • Are Russian BS labeled as global actually global? • Do they have intention to eventually turn global? • Is the internationalization process necessarily leading to global strategy? • If not, what other types of international strategies may be promising for this kind of schools?

  3. Bartlett and Ghoshal Matrix

  4. Bartlett and Ghoshal Matrix

  5. DameronandDurand Matrix

  6. “Going into details” Matrix

  7. Concluding suggestions • Let’s pay more attention to details. Let’s be more sensitive to tiny varieties of BS behavior • This would help us to see realistic avenues for internationalization and avoid the trap of unification

  8. “Going into details” research • https://ru.surveymonkey.com/r/2P5M7F8 • Please, contribute

  9. More of this will be discussed …

  10. Thank you for your attention!

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