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Birdies for Charity Kick-off Presentation January 21, 2014

Birdies for Charity Kick-off Presentation January 21, 2014. Introductions. Liz Leckemby – Regions Tradition Tournament Director Bethany Powe – Sales and Sponsor Services Manager Hunt Bowers – Birdies for Charity Coordinator Blakely Taylor – Red Diamond

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Birdies for Charity Kick-off Presentation January 21, 2014

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  1. Birdies for CharityKick-off PresentationJanuary 21, 2014

  2. Introductions Liz Leckemby – Regions Tradition Tournament Director Bethany Powe – Sales and Sponsor Services Manager Hunt Bowers – Birdies for Charity Coordinator Blakely Taylor – Red Diamond Bill Oakley – Senior Director, Champions Tour

  3. PRESENTATION OUTLINE • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  4. TOURNAMENT OVERVIEW & HISTORY • Major Championships on Champions Tour • The Tradition • Senior PGA Championship • U.S. Senior Open • Senior Open Championship • Senior Players Championship • The Tradition • Founded in 1989, played in Scottsdale, Arizona • Moved to Oregon in 2003 to 2010 • Shoal Creek to host 2011 - present

  5. REGIONS TRADITION • May 14-18, 2014 • Regions Financial is title sponsor • Staged at one of the world’s finest golf courses and tournament venues • Purse over $2 million • 72 hole competition, no cut • 66 player field to include Legends, Hall of Famers & Major Champions: • Tom Watson • Fred Couples • Tom Lehman • David Frost* • Corey Pavin • Bernhard Langer • Craig Stadler • Mark Calcavecchia • Kenny Perry • Nick Price *2013 Champion

  6. FEATURED PLAYERS Jay Haas John Cook Fred Couples Bernhard Langer

  7. New Players Colin Montgomerie Billy Andrade Davis Love III Jeff Maggert

  8. REGIONS TRADITION Tentative Tournament Week Schedule of Events • Friday • Second Round Tournament • Live Golf Channel Broadcast • Saturday • Third Round Tournament • Live Golf Channel Broadcast Sunday • Final Round Tournament • Live Golf Channel Broadcast • Tuesday – Closed to Public • Practice Round • Wednesday • Pro-Am • Thursday • First Round Tournament • Live Golf Channel Broadcast

  9. PRESENTATION OUTLINE • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  10. Program Overview • Pledge-based fundraising program • Organizations generate contributions based on the number of birdies made during the tournament • Organizations solicit pledges from individuals and/or corporations • Additional pledges may be obtained from ANY individual visiting the website • Pledges may be made via pledge card or online

  11. Program Overview • Charities obtain a flat $15 minimum donation or pledges of $0.02 or more per birdie • Official birdie count consists of birdies made by Champions Tour Players Thursday through Sunday • It is expected that an average of 950 birdies will be made during the tournament this year

  12. Official Timeline • January 21 – Online kick-off • May 14-18 – Tournament dates (birdie count) • May 14 – “Guess the Birdies” deadline • June 14 – Collection Deadline* *We will only have one collection date. This change has been made to allow charity checks to be issued sooner from the PGA Tour.

  13. Example of Individual Pledge If there were 950 birdies made during the tournament and the donor pledged $0.02 per birdie, then $0.02 x 950 = $19 donation Or A donor can make a flat donation of $15 or more

  14. Example of Corporate Pledge If there were 950 birdies made during the tournament and a corporation pledged $2.00 per birdie, then $2.00 x 950 = $1,000 donation Or A corporation can make a flat donation of $ 15 or more

  15. Your Goal If there were 950 birdies made and your charity has a volunteer force of 20, each getting 15 pledges at $0.02 each, you would receive $5,700

  16. Your Goal If there were 950 birdies made and your charity has a volunteer force of 40 each getting 20 pledges at $0.02 each, you would receive $15,200

  17. Program Benefits • No out of pocket expenses • No risk to participate • No administration or printing fees • Charities receive 100% of the collected donations

  18. We will provide • Pledge Cards • Birdies Website/Pledge Page • Direct Link which defaults to your charity • Birdies logo and tournament logo • Program Administration • Weekly Reports • Billing

  19. Pledge Card • A donor can fill out the pledge form and return to soliciting charity or send into us via mail • Donations will NOT be accepted without a completed pledge card • A donor may NOT put credit card information on a pledge card. These pledges will not be accepted • Charities then mail or bring in the pledge cards with check/cash attached to the Regions Tradition Office • 100 Grandview Place • Suite 110 • Birmingham, AL 35243 • Attn. Hunt Bowers

  20. Online Pledge FormA donor can go online and pledge atwww.regionstradition.com/birdies-for-charity.php

  21. Online Pledge Form We will send you a direct link which will default to your charity name

  22. Payment Information • Payment is to be made to the PGA TOUR Charities, Inc.and NOT the soliciting charity • If the donor pledges per birdie online, we will not charge the credit card until after the tournament • If the donor makes a flat pledge online, we will charge the credit card immediately • They will receive an email receipt of this transaction

  23. PRESENTATION OUTLINE • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  24. Program Perks • “Guess the Birdies” Contest • Each donor will have the chance to guess the exact amount of birdies that will be made • Those that guess the exact number will be entered into a drawing to win the two tickets to the 2014 Iron Bowl at Bryan-Denny Stadium in Tuscaloosa, AL

  25. Program Perks Weekly Give-a-ways for donors Every donor will be entered in to a random drawing for prizes every Friday starting February 7th through May 16th Grand Prize Give-a-way is a $1,000 gift certificate to Diamonds Direct Other prizes include Honda Indy Grand Prix of Alabama tickets, restaurant gift certificates, and much more!

  26. Red Diamond • Red Diamond is thrilled to take a more aggressive initiative in the program by being the proud sponsor of the “Bonus Bucks” • Red Diamond will award $30,000 to be shared in proportion to the top ten charities that collect the most money; with the top charity receiving $10,000

  27. Program Perks Red Diamond Bonus Bucks The Top TEN charities will also receive Bonus Bucks Bonus Bucks are paid based on the amount collected Standings will be determined in June • 6th Place Charity: Match $1,000 • 7th Place Charity: Match $1,000 • 8th Place Charity: Match $1,000 • 9th Place Charity: Match $500 • 10th Place Charity: Match $500 • 1st Place Charity: Match $10,000 • 2nd Place Charity: Match $7,500 • 3rd Place Charity: Match $5,000 • 4th Place Charity: Match $2,500 • 5th Place Charity: Match $1,000

  28. Program Perks Ticket Package All participating charities will receive 24 good-any-day grounds passes to the tournament valued at $480 Each charity will receive these in April Use tickets as incentive for donors or volunteers Donor Letter Template We will provide you with a basic donor letter template that you can send via email to your database

  29. Program Perks Promotion of Campaign Link on tournament website Charities may use the tournament & Birdies logo Mentioned in every E-Newsletter Press Releases Media Partners (TV and Radio) PSA Announcements on multiple TV stations Editorial Features Corporate Partners

  30. Initiatives Facebook and Twitter Who uses social media? Facebook Group Page Search “Regions Tradition-Birdies for Charity” Updated weekly with information Twitter Page Search “Birdies4Charity” Sending tweets multiple times per week Please become a fan today!

  31. Initiatives Encourage Charities Ensure that all charities are maximizing opportunity Call to get updates and needs E-mail Communication Weekly E-blasts with current standings Daily updates during tournament

  32. Initiatives Training Sessions One on One Training Conference Calls Volunteer Training

  33. Initiatives Website Please encourage online pledging We will provide you with a Direct Link Your charity link will be on both tournament website and Birdies pledge page Charities can log on and check current status and download multiple reports I will provide you with a Username and Password

  34. Initiatives Charity Golf Tournaments Do you have an annual golf tournament? We will provide pledge cards for gift packages

  35. PRESENTATION OUTLINE • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  36. 2013 Results 72 charities participating 1,064 birdies made 1,058 total pledges Non collection rate was less than 1% $384,000 total amount raised Online (25%) vs. Pledge Card (75%) Flat Donation (77%) vs. Pledge per birdie (23%)

  37. 2013Results 1. Vestavia Hills Athletic Association 2. Grace Klein Community, Inc 3. Assistance League of Birmingham 4. Norwood Resource Center 5. Hands On Birmingham 6. Community Grief Support Service 7. Child Advocacy Center of Marshall County 8. Fellowship House, Inc. 9. Lighthouse Counseling Center, Inc. 10. Methodist Home for the Aging

  38. Success Stories John Deere Classic in Illinois Last year raised $6.79 Million alone They have raised over $38 Million since 1993 Birdies for Charity in Birmingham 2008: 93 charities raised $121,000 2009: 141 charities raised $200,000 2010: 165 charities raised $221,091 2011: 167 charities raising $260,000 2012: 64 charities raising $324,000 2013: 72 charities raising $384,000

  39. Presentation Outline • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  40. Tips for Success Your Checklist: Put Birdies logo and Regions Tradition logo on your homepage Create an E-blast or E-newsletter and send to donors Include your direct link to our website Form a committee and get your board members involved Set a high goal Train your volunteers (I can help you with this) Have your board members and volunteers send an eblast

  41. Tips for Success Your Checklist: Make labels for your pledge cards Mass mailing with correspondence Promote prizes! Promote Bonus Bucks (why is their pledge important?) Advertise: E-mail signature, Flyers, Pins Go to local businesses (put pledge cards up) Once you receive your tickets, use these as incentive Corporate Sponsors (matching funds) Create competition within

  42. What Next? Fill out commitment form and send to Hunt Bowers hbowers@brunoeventteam.com Fax: 205-967-9940 Pick up a box of the pledge cards here or you can pick up at the office at anytime Online Kick off is January 21th I will be sending you a detailed email with your direct link as well as your Username/Password

  43. PRESENTATION OUTLINE Tournament Information Program Details Program Perks and Initiatives 2013 Results Tips for Success Changes Questions & Comments

  44. Changes for 2013 • Tournament dates May 14-18, 2014 • All checks must be made out to PGA TOUR Charities, Inc. • Minimum flat donations are now $15 • Can NOT write in credit card information on pledge card • One collection deadline, June 14th • Need name of donor if different from name on Pledge Card • NEW: Checks will be issued on a month to month basis

  45. PRESENTATION OUTLINE • Tournament Information • Program Details • Program Perks and Initiatives • 2013 Results • Tips for Success • Changes • Questions & Comments

  46. Questions? Thank you all for participating!

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