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Evolving Travel Industry Dynamics: Navigating from Luxury to Necessity

Explore key viewpoints on the travel industry transformation, from frivolous to essential, focusing on job quality, public perception, and business functions. Discover the shift in attitude towards leisure and business travel, highlighting the industry's impact and challenges. Join the dialogue on advocacy, value creation, and the push for recognition. Email signmeup@ustravel.org to engage and contribute.

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Evolving Travel Industry Dynamics: Navigating from Luxury to Necessity

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  1. The Travel Industry: From Frivolous to Essential

  2. Ranking the Travel Industry (output)

  3. Big Impact, Little Support FLU

  4. Washington Opinion Leaders Say:Jobs Are Low Paying

  5. Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous

  6. Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important

  7. Travel: Frivolous or Necessary? Necessary Core Business Function Commonplace Unnecessary Dispensable Frivolous / Luxury

  8. Makings of Something Greater Powerful Brands Employees, Customers Like Us Recent Successes

  9. Makings of Something Greater Law Is Signed to Create A U.S. Tourism Board War on Travel? Industry Fights Back

  10. Step 1: Acknowledge Problem Leisure International Business Meetings, Events & Incentives Same Problem Frivolous Non-Essential Luxury

  11. Step 2: Become Advocates Leisure International Business Meetings, Events & Incentives Connect the Dots Build Value Proposition Proselytize

  12. What You Can Do signmeup@ustravel.org

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