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Lexus – Engineering Amazing

Lexus – Engineering Amazing. By: Vincent DiDomizio. Engineering Amazing Commercial - "Reactions". Source: http://www.youtube.com/watch?v=Dtnju-lzlbY&feature=pyv. What Does This Say?.

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Lexus – Engineering Amazing

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  1. Lexus – Engineering Amazing By: Vincent DiDomizio

  2. Engineering Amazing Commercial - "Reactions" Source: http://www.youtube.com/watch?v=Dtnju-lzlbY&feature=pyv

  3. What Does This Say? These commercial series continue to refine Lexus’ marketing message and its focus on innovation & invention — I liked this press release quote from Lexus USA vice president of Marketing Dave Nordstrom: “This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come,” says Dave Nordstrom, vice president of marketing for Lexus. “It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation.” “The first evidence of this,” Nordstrom notes, “came with the recent unveiling of our LF-Gh hybrid concept car.” The vehicle, which made its global debut at the New York Auto Show, represents an entirely new design approach for Lexus—one that is bold, aggressive and evolved.

  4. LF-GhHybrid Concept Car The LF-Gh, which stands for Lexus Future Grand Touring Hybrid, sets out to redefine the premium grand touring sedan. New and Reliable fuel sources Crash Dummy Tests – With 2,000,000 Data Points! Predicting Future-Proof Music Anatomy of Safety - Diagnosing the impact of collision

  5. Questions?

  6. Works Cited Lexus, Engineering Amazing, http://www.youtube.com/watch?v=Dtnju-lzlbY&feature=pyv Krew, New Lexus “Engineering Amazing” Marketing Campaign, http://lexusenthusiast.com/2011/06/13/new-lexus-engineering-amazing-marketing-campaign/. June 13 2011

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