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경영학 석사과정 한혜나 사회학과 석사과정 권애정

경영학 석사과정 한혜나 사회학과 석사과정 권애정. Mary Tripsas and Giovanni Gavetti. Capabilities, Cognitions, and Inertia : Evidence from digital imaging. Polaroid Case Study. Key words: Capabilities, Cognitions, and Inertia. Polaroid SX-70. Polaroid Case Study.

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경영학 석사과정 한혜나 사회학과 석사과정 권애정

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  1. 경영학 석사과정 한혜나사회학과 석사과정 권애정 • Mary Tripsas and Giovanni Gavetti Capabilities, Cognitions, and Inertia : Evidence from digital imaging

  2. Polaroid Case Study • Key words: Capabilities, Cognitions, and Inertia Polaroid SX-70

  3. Polaroid Case Study • second stage: 1990-98 Improvements needed Manufacturing capability Fast product development capability Disagreement between senior management and EID Delayed showing a high technology: timing PDC-2000 mega-pixel camera

  4. 논의 포인트: (1) 경영진의 인식(cognition)에 관성으로 작용한 것들은 무엇인가? (2) 구체적으로 무엇이 폴라로이드의 실패를 야기했나?

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