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INTERNET & SOCIAL NETWORK FUNDRAISING. JOHN BAGULEY WWW.IFC.TC. A TIME OF TRANSITION. FUNDRAISING. REAL WORLD Government Foundations Companies Individuals Major donors Events Trading. INTERNET Your website E-mail Blogs, Twitter Research Social networks JustGiving . com etc
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INTERNET & SOCIAL NETWORKFUNDRAISING JOHN BAGULEY WWW.IFC.TC
FUNDRAISING REAL WORLD • Government • Foundations • Companies • Individuals • Major donors • Events • Trading INTERNET • Your website • E-mail • Blogs, Twitter • Research • Social networks • JustGiving.com etc • WikiFund .info etc • Facebook ‘First Friday Fundraisers’ • Mobile platforms
SOCIAL MEDIA Facebook(Mark Zuckerberg) • Friends • Friends of friends • Friends of friends of… • Networking v fundraising • LinkedIn • Flikr • YouTube • Blogs, Podcasts, Vlogs… • Twitter
MOBILE PLATFORMS Mobile Phones • Txt • Calls • Photos • Video • Haiti 15% of donations • iPad etc.
STRATEGY I saw the angel in the marble and carved until I set him free. Michelangelo
EXERCISE GROUP 1 Set out an internet fundraising strategy including social media for your organisation. Leader & Reporter Group 2 Set out a plan to maximise the income from an event through social media and the internet. Leader & Reporter
The greatest danger for most of us is not that our aim is too high and we miss it,but that it is too low and we reach it.Anon
QUESTIONS John Baguley CEO International Fundraising Consultancy WWW.IFC.TC