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Lecture 3

Lecture 3. 3/10/13. Useful Links. http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http ://www.youtube.com/watch?v=sYbjPqytDFM http://www.youtube.com/watch?v=4lpPipvmdu4&feature=related E Ink Related Stories http://news.cnet.com/2100-1041-5178854.html

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Lecture 3

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  1. Lecture 3 3/10/13

  2. Useful Links • http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html • http://www.youtube.com/watch?v=sYbjPqytDFM • http://www.youtube.com/watch?v=4lpPipvmdu4&feature=related • E Ink Related Stories • http://news.cnet.com/2100-1041-5178854.html • http://www.xconomy.com/boston/2009/02/27/is-e-ink-working-on-hearsts-new-e-reader/ • http://www.sonyinsider.com/2010/09/14/sony-shows-off-prototype-flexible-electronic-paper-display/

  3. E Ink • In December 2009, E Ink merged with Taiwan based Prime View International (PVI), E Ink’s development partner since 2005 and its largest customer. • This merger enables the new company to leverage an extensive IP portfolio, experienced employee base, advanced technology, and production expertise to rapidly expand its EPD business and to develop new markets. • Today E Ink/PVI is the global leader in the electronic paper display industry.

  4. E Ink Case – Overview • Strong IP position • Strong team • Credible Supply Chain • Established lead customer – Sony • Ability to raise capitaland find R&D

  5. EInk • Strong IP • Strong Team • Built Supply Chain/Ecosystem • Raised finances • Lacked product focus • Lacked market focus • Stopped R & D at crucial point • Failed to deliver product radio paper Good Moves Questionable Moves

  6. Opportunity Assessment • Part of setting up your business will involve identifying opportunities in the market on which you, or your particular idea, product, or service, can capitalise. • This can offer you the means of developing a business idea, but it can also give you the tools to better understand where an existing business idea might stand, and to look at the future potential for that idea.

  7. New Business Road Test – Seven Domains Model

  8. Seven-domains framework • The Seven-domains framework has many advantages for both new and established ventures. • It helps identify the deal-breakers, and raises key questions to be answered. • It also provides avenues for reshaping the opportunity, identifies key strengths, and is a crucial tool in telling your story to resource providers.

  9. The Seven Domains of Attractive Opportunities • Lays a solid foundation on which to build a business plan or create a successful entrepreneurial venture. • Model brings together three elements to offer a new and clearer way to assess and shape market opportunities and a better way for entrepreneurs or entrepreneurial teams to assess the adequacy of what they themselves bring to the table as individuals and as a group. • market, • industries and • one or more key people who makeup the entrepreneurial team

  10. CA 50 Marks Innovative Idea – Must be Technology • Report due Friday 6th December (2,500 words) • Proposed Structure • Outline the scope of the idea • Is the industry attractive? Who? What? Why? • Is the market attractive? Who? What? Why? • Who are the team? Who? What? Why? • Where is the ‘value’ in this product/service? • How do you plan to operationalize this idea?

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