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Essential Skills for Aspiring Announcers in Broadcasting Industry

Learn about the necessary skills, job opportunities, training methods, and career outlook for announcers in radio and television broadcasting. Explore different types of announcers and their roles, from newscasters to disc jockeys and public address system announcers.

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Essential Skills for Aspiring Announcers in Broadcasting Industry

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  1. Announcer Randon Swindler

  2. Skills needed to be an announcer • must have a pleasant and well-controlled voice • good timing • excellent pronunciation • correct grammar • Willingness to compete for a job openings

  3. Kinds of announcers • Newscasters • Disc jockeys • Public address system announcers Click on the microphone to go to the next slide.

  4. Newscasters • work at radio stations • specialize in news, sports, or weather • may operate the control board • may monitor the transmitter • may sell commercial time to advertisers • may keep a log of the station’s daily programming • produce advertisements and other recorded material Back

  5. Disc jockeys • some DJs specialize in one kind of music • announcing selections as they air them • follow schedules of commercials, talk, and music provided to them by management • comment on the music, weather, and traffic • may take requests from listeners, interview guests, and manage listener contests Back

  6. Public address system announcers • provide information to the audience at sporting, performing arts, and other events • announce and play music at clubs, dances, restaurants, and weddings Back

  7. Training • Formal training in broadcasting from a college, a technical school, or a private broadcasting school is valuable. • High school and college courses in English, public speaking, drama, foreign languages, and computer science are valuable . • Hobbies such as sports and music are additional assets.

  8. Employment Outlook • Announcers held about 69,000 jobs in 2004. • Employment of announcers is expected to decline due to the consolidation of existing stations, cable television and satellite radio.

  9. Earnings • Salaries in broadcasting vary widely • Earnings are higher in television than in radio • Earnings are higher in commercial broadcasting than in public broadcasting • Median hourly earnings of wage and salary radio and television announcers in May 2004 were $10.64.

  10. Related Jobs • news analysts • reporters and correspondents • interpreters and translators • sales and marketing • public-relations specialists • actors, producers, and directors • musicians, singers, and related workers • writers and editors • broadcast and sound engineering technicians and radio operators

  11. For more information… National Association of Broadcasters 1771 N St. NW., Washington, DC 20036 Internet: http://www.nab.org

  12. Bibliography of sources • Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2006-07 Edition, Announcers, on the Internet at http://www.bls.gov/oco/ocos087.htm (visited July 24, 2007). • Careers in focus. Broadcasting. 3rd ed.. New York: Ferguson, 2007. • Ellis, Elmo Israel. Opportunities in broadcasting careers . New York: VGM Career Books, 2005.

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