Unexpected Visual Experience of Film Creation

1. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga Log 0 SUBSCRIBE NOW!  MAGAZINE3 ARTICLES3 CONTRIBUTE SHOP Unexpected Visual Experience of Film Creation   DECEMBER 13, 2017 7:52 am Creative Gaga SHARE 00:31 Rocket Science owned by Rajesh Thomas and Vidya Thomas takes us through the creative process involved in its diverse film-making, and introduces us to the changing trends and their impacts in today’s times. STORM - SpongeBob Dare to be square from RocketscienceLab https://www.creativegaga.com/visual-experience-film-creation/ 1/11

2. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga 00:18 CG. What determines the kind of projects you’ll take? RS. We take up projects that carry a challenge or scope to come up with something new. It gets a bit boring to repeat stuff that we have already explored before. Kyoorius Designyatra 2014 – What if? Cracker - Launch CG. What is the most important thing you’ll try to achieve across the ?lms you make? RS. An unexpected visual or experience that hooks you to a ?lm is what we try to achieve across the ?lms we do. We try out various renditions of telling a story. We explore various techniques that can bring about a story in an all-new perspective. Be it live action, i ti i d di th i l t it th t i h t t k th ?l t th l l d k it i t ti t https://www.creativegaga.com/visual-experience-film-creation/ 2/11

3. 4/12/2018 animation or mixed media, there is always a new way to use it – that is what takes the ?lm to another level and makes it interesting to Unexpected Visual Experience of Film Creation | Creative Gaga watch. MP Tourism commercial from RocketscienceLab 01:00 CG. For commercial animations, how do you meet or manifest the client’s expectations, or how do you instead convince them of what you’ve created? RS. It’s got a little easier these days to convince the clients to take up a non-traditional route to achieve something unique as they are goi through tough competition, and all of them want to stand out and look different in the crowd. We go about a very detailed treatment presentation that elaborates almost every aspect of the outcome so that the client is in a loop with the end results that may come with it There are still some surprises in store for the client as stop-motion and mixed media cannot be elaborated to its exact outcome. However has mostly been pleasant surprises. https://www.creativegaga.com/visual-experience-film-creation/ 3/11

4. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga AJIO.COM Film Ajio.com limerick ?lms CG. How do you guys decide the direction of the ?lm, in terms of colours, script, screenplay and other such fundamentals? RS. We really work hard and put a lot of our energies in how to make the ?lm stand out in the treatment stage. There is this gut feeling th lets us narrow down on the route we would like to take. Once we are happy with a certain route, we elaborate on the execution in detail. The route, in most cases, sets itself to the colour code and mood for the ?lm. Almost nothing is left to chance, as far as pre-production is concerned. Though most of our works are experimental in nature, we go in for very detailed pre-production to anticipate all the challeng that may arise during the shoot and post, and try and solve it beforehand. https://www.creativegaga.com/visual-experience-film-creation/ 4/11

5. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga Taste INDIA on a plate” TVC for Kohinoor "Taste INDIA on a plate" TVC for Kohinoor. from RocketscienceLab 00:40 CG. What kinds of results and processes feel most satisfying in the overall practice of creating an animation ?lm? RS. Every stage of animation is a really interesting process. We have the character in mind, which then slowly begins to take shape and come alive. Once everything is put together, and that idea in mind starts playing out in reality, it is a surreal experience. Snapdeal Film from RocketscienceLab 00:32 https://www.creativegaga.com/visual-experience-film-creation/ 5/11

6. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga CG. What are your views about the current animation scenario, and in which direction do you feel it is heading? RS. We are still loaded with a chunk of overly emotional stories playing-out in safe live-action formats, but there is a change taking place, slowly but surely. Clients and agencies are on a lookout for directors and production houses that can take their story to the next level of execution. Animation and mix media alongside emerging technologies will play a huge role in the upcoming years. https://www.creativegaga.com/visual-experience-film-creation/ 6/11

7. 4/12/2018 Unexpected Visual Experience of Film Creation | Creative Gaga CG. How important you see short-?lms has become for everyone in the times of Youtube and Facebook? And where do you see the tren taking us? RS. The current trend on social media is completely content-driven. Though no one comments on the execution, but behind-the-scenes videos have as many, or sometimes more, views than the commercial itself. People want to know where the thought process began, and the technology used to make the ?lm. This means that they are opening up to experimentations, and are enjoying ?lms – that is radical i approach. It is an encouraging trend and great times for ?lmmakers. https://www.creativegaga.com/visual-experience-film-creation/ 7/11