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Future of Inbound Marketing

What does the future of inbound marketing hold? Read this blog and explore the endless opportunities to sustain your business growth in an evolving market with the help of Seagull Advertising<br>

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Future of Inbound Marketing

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  1. What is the Future of Inbound Marketing? A major chunk of marketers believe that traditional media channels like Print media, Outdoor media, TV & Cinema are overrated marketing tricks and a precise solution driven strategy for better ROI is demand of the hour. Naturally, the need to frame a sustainable future using Inbound Marketing is steadily becoming a necessity. The Inbound Marketing process of wooing the buyers through useful and relevant content is turning out to be very fruitful & accountable. And focusing on potential customers rather than vast audience is vitally important in the age of consistent change in customers’ taste and preferences. The following 5 key elements will shape the future for Inbound Marketing. Let’s have a look: Virtual Reality Social Media Hyper-Personalization Artificial Intelligence Video Marketing 1) Hop on the bandwagon of Virtual Reality (VR) Virtual Reality (VR) is an emerging technology that can play an essential role in shaping the future of Inbound Marketing. A brilliant opportunity lies within the grasp of businesses for adding value to their products and services. Virtual reality can show how a product works or looks and it can serve to create a branded experience. The more apparent applications are for retail companies and e-commerce websites to let the buyers experience the products before any purchase. 2) Inbound + Social Media = Ultimate Power! According to the Global Digital Report 2018: The number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year- on-year

  2. The number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on- year (source - Smart Insights) More than a billion people use social media platforms every day. Therefore, it shouldn’t be difficult for you to understand that social media has a vital role to play in all forms of marketing. If you want to engage your audience and promote your content in a personalized way, then there is no better platform than social media. 3) Hyper-Personalization According to Hubspot's CEO Brian Halligan - "Inbound marketing is focused on using relevant content that is catered to consumers throughout each stage of the buying journey and makes the users feel more and more like the experience is catered specifically and uniquely to them." With the help of data gathered willingly from the users, marketers can create personalized messaging and communication at each touch-point. Then companies can leverage this with personalized products and services. 4) “Artificial intelligence” - The next big thing? In a survey of over 1,600 marketing professionals - 61%, regardless of company size, pointed to machine learning and AI as their company’s most significant data initiative for next year. (Source: Globenewswire)

  3. We live in an era of artificial intelligence even if we don’t realize it. STAT - While only 33% think they use AI-enabled technology, 77% actually use an AI-powered service or a device. AI will enable marketers to compute large volumes of data which will provide better insights into the behavior of customers and create a personalized experience for consumers. Let’s take a look at the following info graphic to understand where AI fits in Inbound Marketing

  4. (source - IMRE.UK) 5) Visual Substance with Video Marketing Videos involve consumers in a 3 dimensional way and engage the audience. In near future more and more videos will demonstrate the usefulness of a product or service, and the blogs will turn into short cinematic visuals that educate the viewer. Conclusion Inbound Marketing is rapidly making its niche in media. Constant tech innovations, power of social media, modern product evolutions, the rise of predictive analytics and artificial intelligence, will power businesses to learn more, quickly and provide enhanced experiences to their users. The future looks promising with Inbound Marketing in hands. Marketers can do a lot more than ever before and only endless possibilities are gearing up to be unleashed. --------------------------------------------------------------------------------------------------------------------- -------- Still don't believe us?Watch the next video about 9 amazing statistics related to video marketing - Interested to know more about why every business needs to take video marketing seriously? Check out this awesome post written by the guys at Clum Creative on Video Marketing Statistics.

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