How Connected Content Will Change Your (Marketing) World
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015. What is “connected content?” We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise. From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels. Takeaways: Insight into recent research on connected content How technology enables connected content across the organization How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
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