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Hybrid Content Delivery Network (CDN) Technologies and Services

Hybrid Content Delivery Network (CDN) Technologies and Services. Online Video Delivery - CDNs. Significant Investment Over $500 Million Increased Competition Now over 50 CDN type companies Need for Increased Capacity Declining Wholesale Bandwidth Prices. 750Kbps. 300Kbps.

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Hybrid Content Delivery Network (CDN) Technologies and Services

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  1. Hybrid Content Delivery Network (CDN) Technologies and Services Abacast - Confidential

  2. Online Video Delivery - CDNs • Significant Investment • Over $500 Million • Increased Competition • Now over 50 CDN type companies • Need for IncreasedCapacity • Declining Wholesale Bandwidth Prices

  3. 750Kbps 300Kbps Online Video Delivery – Users and Content Owners • Increasing Demand – More Users • Increasing Broadband Connections • Increasing Ad Spend • Increasing Content • Increasing Demand for Higher Quality

  4. P2P Anyone? • Reduced Infrastructure and bandwidth requirement and costs • P2P provides margin relief • Increased competition narrows margins • Cloud, Edge network emulation • Higher Quality Connections – Closed Loop • Less breaks, skips, and buffers • Industry Trend – “Hybrid”

  5. The Prophecy

  6. Our “Catch 22”

  7. Example Network Efficiency – SBS Live Olympics 8/08 • Over 12,000 simultaneous viewers • 1.5Mbps Windows Media Video • Over 80% efficiency, over 14Gb/s bandwidth savings • Over 40% reduction in server and switching hardware Total Connections Unicast Connections

  8. Other Industry Progress • P4P Working Group • Live P2P Trials • December 2008 • Abacast, Solidstate Networks, PPLive, Convivo, Live Station • Modified protocol for live technology difference(s) • PBPG • P2P Best Practices • Leveling the playing field for decision makers regarding use of Peer-to-Peer

  9. About Abacast • Full service, commercial quality Hybrid Content Delivery Network (CDN) • Most widely-used live commercial P2P solution • Hundreds of customers in 16 different countries • 47,960,893 plug-in downloads(as of October 1st, 2008) • ~10 million end-user hours/month • ~6.7 million unique users/month • Live and On-demand P2P combined • P2P business experience • Plug-in Installation, Sales Pitch, Pricing, EU Value Proposition

  10. Positioning Statement Abacast offers the most options in the industry to distribute and monetize rich media, including live video, online radio, and video-on-demand.

  11. Abacast Solution Overview

  12. The Best of Both Worlds

  13. Hybrid Peer-to-Peer

  14. Key Value Propositions – Publisher/Broadcaster • The most choices for delivery • Live and On-Demand content types • Hybrid delivery - Single-source (Unicast), multi-source (P2P) • Windows, Flash, MP3, H.264 formats plus others • Flexible delivery options • Mix and match based on content value, customer type, content type, or business model

  15. Key Value Propositions (cont’d) • Real-time QoS leads to higher quality connections • Abacast has proven higher quality stream connections than standard unicast stream technology. • Smart Analytics • Real time and historical metrics • Closed system, can measure client perfand behavior

  16. Key Value Propositions (cont’d) • Seamless support for “Live Event plus Archive” • After-event archive typically gets >5x traffic of live event • Single vendor, single console for live and on-demand content management and reporting

  17. Key Value Propositions (cont’d) All the benefits of Multicast and Edge Serving without any of the setup time, hassle, or expense. • Extremely Efficient • No expensive equipment • Significantly less IT staff time • More efficient than hardware Multicast • Drastically less expensive • and unlike traditional hardware multicasting,it really works!

  18. Corp Strategy • Position Abacast as “The Most Complete Hybrid CDN” • Focused on providing complete solutions • Specialists in Hybrid CDN • Client Installs, Sales Pitch, Pricing, EU Value Proposition, Increase Margins • Everything white-labeled • Exploit first mover advantage of unified live/on-demand peer-assisted delivery

  19. Questions

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