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Twitter Marketing in 4 words Listen. Learn. Care. Serve.

Twitter Marketing in 4 words Listen. Learn. Care. Serve. Listen Listen to your audience. Monitor conversations, understand who is talking and about what

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Twitter Marketing in 4 words Listen. Learn. Care. Serve.

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  1. Twitter Marketing in 4 wordsListen. Learn. Care. Serve. ListenListen to your audience. Monitor conversations, understand who is talking and about what LearnLearn from and act on what you are hearing, shine a light on others ideas, innovate, measure and notice what is working (and what is not), apologize when you screw up, try new stuff CareYour mother taught you how to tweet - Dress nicely (Back Ground Avatar), Introduce yourself (complete profile, link to your website), Be a good conversationalist (listen, respond, be relevant, be useful) Build and manage customer relationships. Get involved where customers already are. Follow your customers throughout the customer lifecycle. Serve Serve your customer. Create content that your customer cares about and needs to know. Become one-stop-shop for customer info needs (Twitter,blog, Facebook page, eBooks, whitepapers & webinars)

  2. Twitter Fun Facts The tipping point for Twitter’s popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000. 3 years, 2 months and 1 day…the time it took from the first tweet to the billionth tweet (It now takes one week for users to send a billion Tweets) When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS)…a record at that time. Tuesday is the most popular day for Twitter activity, accounting for 15.7% and you Tweet from 11am to 3pm (of course this was expected, who wants to tweet on Monday)

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