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Franchises

Franchises. Key Terms. Franchise: A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support and control .

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Franchises

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  1. Franchises

  2. Key Terms Franchise:A license that describes the relationship between the franchisor and franchisee including use of trademarks, fees, support and control. Franchising:A method of business expansion characterized by a trademark license, payment of fees, and significant assistance and/or control.

  3. Key Terms Franchisor:The person or company that grants the franchisee the right to do business under their trademark or trade name.  Franchisee: The person or company that gets the right from the franchisor to do business under the franchisor’s trademark or trade name.

  4. What a Franchisor sells • Name • Methods of doing business • Advertising materials • Any necessary training • National advertising and PR

  5. Business Survival:

  6. Top 10 Franchises for 2012according to Entrepreneur Magazine 10. Dunkin Doughnuts 9. Pizza Hut 8. H & R Block 7. Denny’s 6. McDonalds’s 5. Days Inn 4. Servpro 3. 7-Eleven 2. Subway 1. Hampton Hotels

  7. Good and the Bad Advantages: • Proven System • Established Brand Name • Training/Support • Buying Power Disadvantages: • Loss of control • High Start-up Costs • Profit sharing

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