Nederlandse Vereniging voor Ruimtevaart

1. Nederlandse Vereniging voor Ruimtevaart NVR Member Survey 2014 Results ALV 30 juni 2014 ESA-ESTEC, Noordwijk

2. Contents • Introduction • Results • General • Magazine ‘Ruimtevaart’ • Events • Social media • Website • Newsletter • Conclusion

3. Introduction Purpose The NVR member survey consisted of: • Part 1 – to complete the NVR member records in the administration database • Part 2 - to understand the extent to which the current NVR activities in various areas are in line with the wishes of the members Results • Survey sent toall (756) individual members • Respondents part 1: 302 (~ 40%) • Respondents part 2: 229 (~ 30%)

4. Introduction

5. Introduction Somestatisticsfrom part 1: • Respondents in English and Dutch: 7% and 93%; • Membership student andindividual (paying): 11% and 89%; • Administration database has 118 student members register (15%, dd. 31-dec-2013) • Gender (female/male): 8 % / 92 %; • Administration database has 63 female members register (8%, dd. 31-dec-2013) • 44 % of the respondents are, or have been, professionally involvedwith Space (55% whenincludingstudents). 70%

6. General Satisfaction 0.5% 15% 8%

7. Magazine ‘Ruimtevaart’ Editors: • Peter Buist (editor in chief) • Michel van Pelt and Frank Wokke (Executive Editors) • Peter Batenburg • Petervan Diepen • Ed Kuijpers • Marco van der List Summary: In general the members are verysatisfiedwith the magazine ‘Ruimtevaart’. Magazine scores (out of 1-5 scale): • Overall satisfaction 4.2 • Satisfaction topics 4.1 • Satisfaction depth 4.0 • Satisfaction regular articles 4.0 • Kees van der Pols • Berry Sanders

8. Magazine ‘Ruimtevaart’ • More than 90% find the length of the articles good (6% too long); • 10% have no interest in specials, 36% for special occasions, 44% once a year; • 47% are neutral about coverage of events in the magazine, 15% have no interest, 36% interest; • 55% are neutral on additional references, 31% would like more references and 15% have no need; • Preference for language in the long term, 58% a mix of English and Dutch, 25% Dutch, 16% English.

9. Magazine ‘Ruimtevaart’ About digital publications • Satisfaction availability digital versions: 3.7 • 24% of people regularly read articles on PC / tablet, but at least 75% are interested in an enhanced digital edition. Future • Collection binders

10. Events Committee members: • Len van der Wal (chair) • Sybren de Jong • Gerard Blaauw Summary: • 60% of the respondents has visitedone or more events per year; • Subjects consideredactualandusefulby 84%!; • Event scores (out of 1-5 scale): • General satisfaction3.9 • Satisfaction subjects 3.8 • Satisfaction frequency3.7 • Satisfaction use of English 3.7 • Satisfaction locations3.4 → actionpoint! • Satisfaction announcements of events 3.8 • Satisfaction time of events 3.7 • Ron Linde • Bert-Johan Vollmuller • Paul Wesselius

11. Events Action points: • More events planning in / around Utrecht; • Combining events with NVR company member visits; • ​Improve timely announcement of events​; • Consider possibility of foreign excursions, e.g. Baikonur; • More cheesecubes!

12. Events

13. Social Media Committee members: • Tanja Masson-Zwaan @tanjamasson • RemcoTimmermans @timmermansr • Susanne Pieterse @Susivic Stats (1-6-2014) Twitter @NVR_Ruimtevaart • Followers: 1705 (1000 on 20-6-2013) Facebook • Fans: 350 (± 200 on 20-6-2013) LinkedIn group • Members: 198 (± 200 on 20-6-2013) NVR Klout score (online influence): 53

14. Social Media Results survey ±75% don’t use social media The other 25% asks for: • Announcements for events of NVR and others • News • Reports of events • Webinars like NASA • Show who sends the tweet • Share more pictures of space craft • Post important messages immediately on website

15. Social Media Future Actions • Post news on website automatically on social media • Use FB events tool to promote NVR events • Send more tweets to promote events of NVR and sister organizations • Show initials of the sender of the tweet, like ^SP Goals for 2014 • Twitter: 2000 followers • Facebook: 500+ fans • LinkedIn: connect all NVR members

16. Website Committee members: • Barbara ten Berge • Martijn Hartman-Maatman • LieuweBoersma The web-committee invites members to supply visit-reports and photo’s of attended events. You can send these to: secretariaat@ruimtevaart-nvr.nl

17. Website Survey results About 50% of respondents were satisfied with the NVR website Areas for improvement: • Improved traceability of information • ‘Searchability’ magazine ‘Ruimtevaart’ • Website agenda link to electronic agenda (e.g. smartphone, tablet).

18. Website Future → Upgrade of the website • Modern look • Improved calendar function • Searchability of the site

19. Newsletter Score (1-5): 3.8 Score (1-5): 3.8 Score (1-5): 3.8

20. Newsletter Conclusionandsuggestions: • Keep it up; • Despitesatisfaction on frequencythere is a wishfor more (max. 1x per month) → time problemtorealize; • Looking back andforth on events is highlyappreciated; • Give attention to Dutch space activities → no, it concerns news about the NVR itself; • Attention to article chairman / board in magazine ‘Ruimtevaart’ → no, this is precisely intended with the Newsletter; • HTML content directly into the email and not in separate PDF → started with as of 2014!

21. Conclusion • Between 30 - 40 % of NVR members have participated in the survey, of which: • More than half is/was professionally involvedwith Space • About 70% is olderthan 40 years • 92% is male • In generalour members are verysatisfiedwith the magazine ‘Ruimtevaart’ and the events • The NVR website canbeimprovedand NVR Social media is mostlyfollowedbyouryounger members • Severalveryvaluablesuggestions have been providedforfutureactivities

22. Thank you!