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Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success. Mike Volpe VP Marketing, HubSpot Twitter: @ mvolpe. Before We Start. Twitter: @ mvolpe Slides: www.MikeVolpe.com/NEXPO Share whatever, wherever!. Marketing is Changing. 1950 - 2000. 2000 - 2050.
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Inbound Marketing:Social Media, SEO, Blogging & Analytics Together for Success Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
Before We Start • Twitter: @mvolpe • Slides: www.MikeVolpe.com/NEXPO • Share whatever, wherever!
Marketing is Changing 1950 - 2000 2000 - 2050
Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
Am I promoting my content in social media conversations?
Am I converting as many visitors into leads and sales as I can?
Stop thinking like a marketer or advertiser.
Start thinking like a publisher and socializer.
Inbound Marketing • Create • Optimize • Promote • Convert
Target Content to Your Personas Kadient photo by: David Meerman Scott
Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
Inbound Marketing Workshop • Create • Optimize • Promote • Convert
SEO Tips from Website Grader Lessons from 2,345,619websites
What drives SEO rank? HubSpot.com/cartoons
SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority
On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description
More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
Content is Useless w/o Links Source: SEOMoz.org
SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social Graph
Inbound Marketing • Create • Optimize • Promote • Convert
It’s NOT About You… Ever HubSpot.com/cartoons
Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts
Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
Inbound Marketing • Create • Optimize • Promote • Convert