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Om Templer, Portaler og Katedraler. pal.fevang@a ccenture .com 1 8 . Januar 200 1. For 100 år siden begyndte industrialiseringen. Ingeniørkunsten. Dampmaskine. Materialvidenskaben. For 100 år siden begyndte industrialiseringen.
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Om Templer, Portaler og Katedraler pal.fevang@accenture.com 18. Januar 2001
For 100 år siden begyndte industrialiseringen Ingeniørkunsten Dampmaskine Materialvidenskaben
For 100 år siden begyndte industrialiseringen Resultatet blev denIndustrielle Økonomisom definerede det forretningsmæssige landskab i det20. århundrede "Jernbaner vil bare opmuntre almuen til unødig rejsen omkring" -- Hertugen af Wellington
I dag skaber en anden konvergens den nye økonomi Computerne Viden og information Tele- og datakommunikation
I dag skaber en anden konvergens den nye økonomi Resultatet er eØkonomi som definerer det forretningsmæssige landskab i det 21. århundrede “Jeg tror ikke andre gør så meget, det haster ikke” -- Adm.dir. i børsnoteret selskab
Reducerede omkostninger Bank 10 øre 10 kr. Rejse 20 kr. 90 kr. Aktier 50 kr. 1000 kr.
Væksten i eØkonomien er drevet af fire indbyrdes forstærkende faktorer Forretnings- værdien Kunde- værdien Love og regler Udvikling i teknikken
Hvad nu efter dot.com sammenbruddet ?Bloomberg index: Crash ! Træerne vokser ikke ind i himlen !!
NASDAQ index: 5 year ikke et sammenbrud – men en korrektion!!
Status på eBusinesslivsforløb The Gartner Group Forecast Visibility “E is Best” 2006-2008: eBusiness Ends Dot.com Share Fallout European IPOs 1999 Investor Disillusionment US Christmas 1998 “Brick-and-Mortar” Failures Dot.Com Shake-Out US IPOs 1997/1998 Post-Net Businesses Publicised eFailures Optimised eBusiness “Dot.com” Begins “True” eBusiness Emerges Business Disillusionment Internet Web Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Profitability 1990-96 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Investment waves in the new economy • B2C Dot.com eTailing • B2B is where the action is! • Market places • Wireless Internet mCommerce • Broadband & Digital TV Wave: Timeline
Wave 1: B2C dot.com eTailing 1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV Postordre på Internettet!!! Crash
Wave 2: B2B is where the action is! 1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV W. European B2C and B2B eCommerce, 2000-2003 (Billions USD) Source: eGlobal Report, Europe, March 2000
1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV Wave 3: Marketplaces Current trend (1): Done by old ”Brick and Mortar” companies and VC’s = Corporate Venturing + dot.corps!! Service og support Produkt udvikling Markeds- føring Indkøb Produktion Salg Elektroniske mellemhandlere
eEurope: landscape has changed • 97% of senior executives stated that they are currently using eCommerce • 93% have not changed their plans following the stock market correction Using eCommerce is now mainstream 72 Using eCommerce for Sales and Marketing 53 2000 1999 47 Using eProcurement 40 0 20 40 60 80 100 Source: Accenture 2000
Revenge of the giants? Source: Accenture 2000
Revenge of the giants does not mean business as usual Source: Accenture 2000
Pace of competition has increased Source: Accenture 2000
eCommerce will help... Source: Accenture 2000
1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV Nordic is a mCommerce Hot spot... Nordic 60% Sweden Finland Norway 50% Denmark UK 40% Internet users (share of adult population Switzerland Austria 30% Netherlands Germany Italy 20% Spain France 10% 0% 10% 20% 30% 40% 50% 60% 70% Mobile users (share of population) Source: IDC 2000 and Global Mobile Magazine
1,400 1,200 1,000 800 600 400 200 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV Within five years, the mobile handset will become the predominant Internetaccess device Global Subscriber Forecasts • Handset Penetration > PC’s • Handset Substitution for simple content • Emergence of robust, open development environments (WAP, Palm Query Application, etc.) • Proliferation of web-based applications Cellular Subscribers Millions Internet Handsets PC’s on Internet Source: Nokia, AC Analysis Mobile eCommerce Revenue Forecasts $60.0 $55.4B Asia Pacific $50.0 Europe North America $40.0 $34.7B $30.0 $21.3B $20.0 $12.7B $7.7B $10.0 $0.0 1999 2000 2001 2002 2003 Sources: Yankee Group; Nokia; Ovum; Accenture analysis
Bluetooth ChatBoard 1. B2C Dot.com eTailing 2. B2B is where the action is! 3. Market places 4. Wireless Internet mCommerce 5. Broadband & Digital TV …it’s not just WAP... Watch Vittorio on the video……. …… Insurance by the mile
However, the nature of insurance products in general and a lack of compelling offerings points to a slower pace of uptake than with other financial services products Top Financial Services Players Offering Internet Transactions Factors Inhibiting Consumers Acceptance of the Internet to Meet their Insurance Needs (Illustrative) Estate Planning High Whole/Universal/ Variable Life 100% Pensions/ 401(k) Banks 80% Health Insurance Brokerages 60% Annuities Purchase Complexity 40% Term Life Homeowners Home Mortgage Auto 20% Mutual Funds CDs Insurers Money Market Accounts Stock Trading 0% Bill Payment Low 1994 1995 1996 1997 1998 1999 2000 DDA Accounts High Low Interaction (Sales/Service) Frequency Source: Meridien
ILLUSTRATIVE The Danish Insurance Environment In the Danish market most insurance companies play the role of product specialist only. However, some of the major players are owned by or in alliances with financial supermarkets playing the role of solution integrators. Solution integrator: Meets one or more customer needs through comprehensive packages of products and services Market Focus Intentions Financial Services Taksator- ringen Insurance Content Manufacturer Content Coordinator Gateway Market Reach Product Specialist: Offers insurance products & services Service Provider: Provides outsourced services Insurance Marketplace: Offers choices to buyers and aggregates demand for sellers
ILLUSTRATIVE Internationally, Insurance companies create dot.corps Recent survey of 200 FS executives worlwide*: • Within 5 years, executives expect online sales of insurance products to reach 16-19% • A majority of respondents believe the eEconomy will reduce commissions causing a decrease in the overall number of agents and other intermediaries within the next 5 years • Two thirds of executives expect products sold over the internet to be less expensive than products sold through traditional channels Insurance Marketplace Solution Integrator Service Provider Product Specialist • Lloyd 1885 (www.lloyd1885.it). Web-based insurance company established by the RAS group (owned by Allianz) in 1998. Started out with car insurance only. Year 1 results far beyond most optimistic expectations e.g. 200.000+ internet users made quotations, 7.800 policies sold. By far the most visited insurance site in Italy. • Eagle Star Direct (www.eaglestardirect.co.uk). Call center based company started 1989. Web site launched 1997 - owned by Zürich. Sells car, home, travel and boat insurance + life and pension at the web. 900 motor insurances sold in the first five months of operation. 200.000+ quotes first 18 months. • Cyber$ettle (www.cybersettle.com). Web-based claim resolution company. Settles insurance, personal injury, property damage and other disputes conveniently and efficiently. • Maxsol (www.maxsol.com). Delivers e-business solutions that enable organizations to share information across geographically distributed heterogeneous systems without compromising the security or privacy of that information. Maxsol’s turn-key solutions enable companies to use the internet for more than simply broadcasting information. • InsWeb (www.insweb.com). Web based product comparison service to make intelligent buying decisions. Quotes are available from different insurance carriers. They offer quotes to customers and passes information of them back to the carriers. Insweb - partly owned by Nationwide Insurance - was started in 1996. It has a page view of 1.5 million and a unique visitor usage time of 12 minutes. • Channelpoint (www.channelpoint.com). Links agents/brokers to multiple carriers to conduct end-to-end sales of insurance products. Functionality include detailed product analysis and comparison and electronic proposal generation and application processing. Investors include Accenture and Intel Corp. • Egg (www.egg.com). Partly owned by prudential Insurance Corp. Targets young and computer-litterate customers offering a wide range of financial products e.g. savings, mortgage, investments, travel insurance and shopping rebates at 110 UK based retailers. Focusing on flexible products that are easy to understand. The five year target of attracting savings of £5 billion was reached in half a year. • Rewards Plus (www.rewardsplus.com).Consolidate benefit administration, communication, enrollment and vendor management for employers of all sizes. Products include automoblile services incl. insurance, roadside assistance etc. Home services incl. insurance and mortgages. Financial services as mutual funds, life insurance etc. *The Asset Accumulation and Wealth Protection Market Place: Winning in the eEconomy (Accenture and LOMA 2000)
We believe time is of the essence. Most insurers need to pursue two parallel action plans ILLUSTRATIVE eInsurance Action Plans Develop Long-Term eInsurance Strategy and Implementation Plan Pursue Quick Hit eInsurance Enablement Plan • Formulate eCommerce strategy aligned with strategic direction, considering existing capabilities • Develop ‘long list’ of eCommerce opportunities • Develop “criteria” to evaluate alternative strategies and eCommerce opportunities • Evaluate eCommerce opportunities based on rigorous, fact-based business cases and make recommendation • Identify initiatives required to implement recommended eCommerce opportunities given existing capabilities • Develop implementation plan • Develop ‘short list’ of eCommerce opportunities that require immediate action • Evaluate opportunities based on criteria and ‘short-form’ business cases • Mobilize implementation teams
Muren Et typisk forløb... “Kunde-drevet integration” “Koordinering” Høj “Vilde Heste” Transformation Kompleksitet i eC implementering Tilstede- værelse Handel & Interaktion Lav Experimantal Extensive Omfang af eC implementering
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