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Product Placement

Product Placement. Marketing. Traditional Advertising. Question?. Where else can we see advertisements?. Product Placement. Companies pay to have their product, brand or service “placed ” in television shows, movies, and video games.

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Product Placement

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  1. Product Placement Marketing

  2. Traditional Advertising

  3. Question? • Where else can we see advertisements?

  4. Product Placement • Companies pay to have their product, brand or service “placed” in television shows, movies, and video games. • Hope to gain product/service exposure by blending it into the story or narrative…i.e., it doesn’t look like a commercial • “stealth advertising”

  5. First Product Placement • Can you recall one of the first places that you may have seen Reece’s Pieces?

  6. Product Placement in Movies • July 26, 1982 • One of the first instances of successful product placement • Sales increased by 65% following movie release

  7. Product Placement in Movies • Product placement has become prevalent since the 1980’s • Allows studios to offset costs • But, is it effective? • Can you think of any films with product placements?

  8. Product Placement on Television • Coke and Ford have product placements on American Idol • Which is most effective?

  9. Product Placement Questions • How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement? • Is it ethical for a company to use this kind of hidden advertising? • Should movies and television shows be required to disclose all placements at the end during the credits?

  10. Product Placement Facts • The 2007 film Transformers is said to include over 70 different product placements

  11. Product Placement Examples • Record the following in your notes about each example: • Show Title • Product Placed

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