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Working With the Media

Working With the Media. April 10, 2008. Mark E. Ibach Marketing & PR Coordinator South Central Library System. Factors to Understand. Advertising drives news space Breaking news & sports rule Controversy sells Reporters have little time, and in most cases won’t work hard for a story

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Working With the Media

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  1. Working With the Media • April 10, 2008 Mark E. Ibach Marketing & PR Coordinator South Central Library System

  2. Factors to Understand • Advertising drives news space • Breaking news & sports rule • Controversy sells • Reporters have little time, and in most cases won’t work hard for a story • Media turnover is high, so your work is never done

  3. Benefits of Positive Coverage • Increased program attendance • Increased library visits • Employee recognition • Places library in position of influence & power • Increases fundraising opportunities

  4. No Such Thing as Bad Press? Marlene Dietrich once said, “I don’t care what you write about me as long as you spell my name correctly.”

  5. Important Considerations • Give reporters a complete news package • Be aware of media deadlines and schedules

  6. Packet Contents • Reasons Your Press Release May Get Tossed • Press Release Contents • Activity Planning Checklist & Promotion Suggestions • Photographic Considerations When Planning Activities • Tips for Taking Good Photographs • Sample Media Permission Slip • Sample Media Permission Language • Resources

  7. Conclusion • Take the time to cultivate a good working relationship with the media • Always stress the incredible value provided by the public library

  8. Questions? www.scls.info/pr/presentations/nwls Mark Ibach (608) 246-5612 or mibach@scls.lib.wi.us

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