Listen to Your Station on a Mobile App

1. WELCOME TO Listen to Your Station on a Mobile App

2. Why Mobile Apps? • Jacobs Media’s Techsurvey 9—Key Findings • “…while gadgets and new media continue to occupy the headlines, radio’s ability to uniquely connect with consumers on their preferred platforms is the secret sauce for future success in the digital space.” (emphasis added) • 14% of all survey respondents say they tuned into the radio on computer and mobile streams • Smartphones, tablets and the “digital dashboard” are big gainers in the survey—showing significant increases in acquisition. This means that radio users are taking their favorite content with them. www.jacobsmedia.com/techsurvey9/

3. Why Latino Stations? • Pew Internet and American Life Project Study • 80% of Latino adults in the US use social media—more than whites and more than African Americans • This is an increase of 8% since 2012 www.pewinternet.org/Reports/2013/social-networking-sites/Findings.aspx • Nielsen Mobile Hispanic Insights • Latinos are 28% more likely to own a smartphone than non-Latinos • Latinos spend more time on their smart phones than others—especially when it comes to time spent on mobile apps • 45% of fluent Spanish speakers believe there are not enough Spanish language apps on the market www.slideshare.net/heartlandmobile/hmc-mobi-u2013-mobile-hispanics-nielsen-final-061313

4. Show Me the Money (or the numbers) • KUVO--1348 downloads/active installs of their branded app (600 since 9/1—start of promotion) -- 15,957 screen views of KUVO’s dedicated pages on the PRX Public Radio Player (3 streams)—March 1-Sept. 30 • Radio Campesina--27,024 listener sessions on iPhone and Android plus 34,427 on TuneIn (8/10-9/7) • Radio Bilingüe—1501 screen views of RB’s dedicated page on the PRX Public Radio Player—March 1-Sept. 30

5. Public Radio Player Public radio in your pocket by

6. What Is It? An iPhone app… • connecting public and community radio with mobile audiences • with hundreds of live radio streams • with thousands of program and podcast episodes • with ways for audiences to support stations they value An early collaboration… • of NPR, PRI, and APM, led by PRX • funded by CPB • launched in late 2008, now run solely by PRX

7. Tour major redesign January 2013

8. Tour

9. Tour

10. The Numbers • Live streams: 580 • Stations: 300+ • Programs: ~700 • Lifetime downloads: 5+ million • Average new users: 6000/week • Average active users: ~100K/month • Average time on page: 50 min high engagement!

11. The Praise Great press NPR | NY Times | CNET | Wired | CJR | MacWorld | Xconomy | paidContent | ReadWriteWeb | Ars Technica | Business Insider | Poynter | Gizmodo | etc. Great reviews “I love this app. Makes the world seem so small. Fun to listen to New Orleans during Mardi Gras while in Montana.” “Just as public radio needs financial help, this app has pushed me back into the pledging camp.” “This is a public radio listener’s dream app.” “We are hearing you from Sao Paulo, Brazil. We are very satisfied with the Public Radio, mainly with the jazz. It’s a pleasure to have a radio with High Quality Music for several hours a day.”

12. Being On The Player Why? • Why not? • Serve existing listeners + grow your audience • A place for HD and other non-primary programming People use smartphones and tablets. You need to be there. What to submit (see publicradioplayer.org) • basic info + logo • stream URLs • NPR DS Composer schedule data (optional) • news and Twitter feed (optional) • mobile-friendly donate page (optional) • podcast URLs (optional)

13. Streams Formats HTTP Live Streaming (preferred) | HE-AAC | AAC | MP3 | SHOUTcast | icecast PLS and M3U playlists - recommended Bit Rate 64K– good for talk 128K – good for music but lose reliability Gateway Not recommended.

14. Getting Metrics Not Bad • Existing stream numbers from iOS devices • Existing donate page visits from iOS devices Better • Submit a unique stream URL ex. http://stream.kuvo.org/prp • Submit a unique donate URL

15. Thank You General info, feedback, promo materials http://www.publicradioplayer.org Station and user support publicradioplayer@prx.org Facebook http://www.facebook.com/publicradioplayer Rekha Murthy rekha@prx.org

16. Station Branded Mobile Apps

17. Apps are essential for the future of radio… • 400 million+ iPhones sold worldwide • 750 million+ Android phones sold worldwide • 50% of public radio listeners are streaming at least once a week • Tablets are selling at a higher rate and quickly becoming the radio for the home • 14% of the population moves each year • Listening via apps is an essential new “tower” for radio stations

18. Apps are essential for the future of radio… • And apps are used significantly more than the mobile web • Listening via apps is the new “tower” for radio stations

19. Why a Station-branded app? • PRX or TuneIn is a very inexpensive way to enable mobile listening. • However, it’s really difficult to differentiate yourself among everyone else. TuneIn Radio App

20. Why a Station-branded app? • Puts you in control of the underwriting/ads and creates a new revenue source for you • Keeps everything under your brand to create loyalty and engagement, even if they move away • Opportunity to promote partnerships with other Latino organizations (cross promote each other) • You control the look and feel of the app (simple to lots of content) • Full Android and tablet support • Spanish language support • Listening via apps is an essential new “tower” for radio stations

21. Apoyo en Español

22. Very Flexible Design • (simple version) • Underwriting and pre-rolls (optional) • Integrated program schedule • Robust audio engine • Rewind/Fast Forward of live streams

23. Very Flexible Design (robust version) • Definable sections, each driven by a feed • Each section scrolls left/right and can contain anything • Any number of sections as the screen vertically scrolls

24. Very Flexible Design • Menu to create special pages for important content (e.g. News) • Capability to connect to other stations (optional) • Alarm clock and Sleep timer

25. Full News Support • Including audio for locally produced stories • You control the news with an RSS feed

26. Annual Service that includes: -100% maintenance of the Players (e.g. OS changes) - All end-user support - All iTunes/Android marketplace coordination - Schedule/program changes - Your station’s metrics - Feature enhancements (e.g. integrated donation)

27. Station Branded App - Single station, your branding - Listed as your app in the stores - Customizable - Underwriting capabilities - News Page, Videos, etc. Cohort App - Seven or more similar stations come together - One app in the stores with a common name - Station branding follows the stream played

28. Pricing Cohort App $550/each, minimum 7 stations per app Station-branded Budget < $100K $1,800 $101K - $500K $2,850 $501K - $1M $3,850 $1M - $2M $4,850

29. Contact info: Heidi Busch Heidi.Busch@skybluetech.com 301.741.8097 mobile www.listener-interactive.com

30. SAVE THE DATE NEXT WEBINAR FROM LPRC— Websites that Work • November 14 • 1:00 PM Eastern/10 AM Pacific • Registration Information to Follow