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Module. Micro: Econ:. 13. 49. Consumer and Producer Surplus. KRUGMAN'S MICROECONOMICS for AP*. Margaret Ray and David Anderson. What you will learn in this Module :. The meaning of consumer surplus and its relationship to the demand curve.
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Module Micro: Econ: 13 49 Consumer and Producer Surplus • KRUGMAN'S • MICROECONOMICS for AP* Margaret Ray and David Anderson
What you will learnin thisModule: • The meaning of consumer surplus and its relationship to the demand curve. • The meaning of producer surplus and its relationship to the supply curve.
Consumer Surplus Consumer surplus measures the difference between what a consumer is willing to pay for a good and what he/she actually has to pay.
Willingness to Pay • Willingness to pay and the demand curve • Willingness to pay and consumer surplus
Calculating Consumer Surplus 1) After doing some market research, Robbie found out that the most sales of laundry service happen around 5$, and that the companies are happy to sell 5 units at that price. If the most any customer is willing to pay is around 10$, what is the consumer surplus? 2) During preparation for the SAT the year 3 students tend to stay in and study, so their clothes don’t get so dirty. 4 loads were done at the normal price. During this week the highest price a student is willing to pay is around 9$. What is the change in consumer surplus from question 1?
Practice If the price is $10, then what is consumer surplus? What is consumer surplus at a price of $8? Price FIGURE 1. $30 $10 $8 100 120 Quantity
Producer Surplus Producer surplus measures the difference between the price producers receive for a good and the cost of producing the good.
Cost and Producer Surplus • Cost and the supply curve: For each unit of output, producer surplus is the difference between price and the cost of producing that unit. • Cost and producer surplus: The total producer surplus would then be seen as the area above the supply curve (cost) and below the price.
Changes in Price affect Consumer and Producer Surplus • If price decreases, • Consumer surplus increases (willingness to pay is the same, but the price paid is lower) • Producer surplus deceases (costs are the same, but the price received is lower) • If price increases, • Consumer surplus decreases (willingness to pay is the same, but the price paid is higher) • Producer surplus increases (costs are the same, but the price received is higher)
Practice • Draw a graph representing producer surplus. • Draw a graph representing consumer surplus. • Draw a graph representing market surplus.
Practice What does consumer surplus measure? How is it calculated? If Bob is willing to pay up to $100 for a ticket to a concert, but actually pays $60, then what is his consumer surplus?
Practice Serena’s company faces the following total cost schedule. Q Total Cost (TC) 0 0 5 $1 7 $3 10 $7 12 $10 17 $15 a. Using the information from the table, derive the supply curve. b. If the price of the good was $7, how units would be produced? What would producer surplus be at this quantity? Show producer surplus on your graph.
R Reading and Homework Read: 496-499 Homework: Tackle the Test p. 493-494