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Durapack

Durapack. Packaging Waste Reduction Scheme. Efrat Gommeh Instructor: Michal Eitan June 2008 The Design Management Program, M.Des, Bezalel Academy Of Art and Design. Working Scheme. Background. Existing Initiatives. Suggested Alternatives. Cradle to Cradle. Synthetic Paper.

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Durapack

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  1. Durapack Packaging Waste Reduction Scheme Efrat Gommeh Instructor: Michal Eitan June 2008The Design Management Program, M.Des, Bezalel Academy Of Art and Design

  2. Working Scheme Background Existing Initiatives Suggested Alternatives Cradle to Cradle Synthetic Paper Durapack Scheme Design Ecological Assessment Financial Assessment Logistic Assessment Technical Assessment Recommendation Conclusions Durapack

  3. working scheme Semester A Semester B Different ideas for waste reduction initiatives;Focusing on one of them. Theoretical research about municipal solid waste reduction. Focusing on waste reduction scheme of primary and secondary packages. Developing the idea into a scheme;Analyzing the different aspects of the suggested scheme. Meeting Meeting Meeting

  4. Background MSW in Israel – 4.5 million tone / year (2002) Cardboard and paper 29% (1.3 million tone / year) Organic material, trimmings, diapers 22% Plastic 34% Other 4% Trimmings 4% Metal 4% Glass 2% • Municipal Solid Waste - one of the major problems of Israel, as a modern society. • Cardboard packages – a significant part of the problem.

  5. Existing Initiatives

  6. Suggested Alternatives 1 2 3

  7. Cradle to Cradle

  8. Synthetic Paper Durapack packaging

  9. Durapack Scheme Transporting to the product producing plant Manufacturing “Durapack” Manufacturing product; printing dynamic data Transporting empty packages to the product producing plant Transporting raw material to the “Durapack” manufacturer 14.5.2008 Packaging product; exposing dynamic data Transporting to the retailer Collecting empty packages Purchasing the product without the package Transporting frayed packages to the recycling plant Sorting the packages

  10. 370 thousand tone / year 35 thousand tone / year 15 thousand tone / year

  11. Design Transporting as a flat unit The consumer will be encouraged to leave the package in the place of purchase Exposing dynamic data Keeping the purposes of the original package Suitable for an automatic process “Cradle to Cradle” certificated Weight and volume compared to the original package

  12. Ecological Assessment Air pollution, sewage and waste from the recycling stage Air pollution, sewage and waste from the manufacturing stage Air pollution; Enhancing roads overflow; Increasing car accidents risk 1 tone of “Durapack” package + +

  13. Air pollution, land and underground water degradation from the land filling stage 1 tone of cardboard package + + Air pollution, sewage and waste from the manufacturing stage Air pollution; Enhancing roads overflow; Increasing car accidents risk

  14. < > = Durapack sceme ? 1 tone of “Durapack” package 1 tone of cardboard package

  15. Financial Assessment Product cost Cost’s difference of raw material; sorting and collecting empty packages; Recycling Manufacturing of new cardboard packages Product Packaging Transporting the empty and the recycled packages Transporting Marketing Teaching the consumers the “Durapack” concept + -

  16. Existing product Durapack Product Packaging Transporting Marketing Perception of the products as eco-friendly Governmental incentives Regulations

  17. Logistic Assessment 4 Collecting empty packages 5 Sorting the packages 3 14.5.2008 1 2

  18. Technical Assessment ? Is the process of recycling “Durapack” suitable for Israel? Collecting the waste during production should be done strictly, because of the high costs of the raw material. ! Sorting “Durapack” packages and re-packaging new products –an automatic process? ? ? Is glue may be used? ! The rate of the frayed packages could be higher than expected. Is 240 g/m² synthetic paper rigid enough for carrying the products? ?

  19. Recommendation Durapack scheme No secondary packaging • Filling the necessary data. • Additional meetings. VS

  20. Conclusions • The final conclusions might determine “Durapack” as an unfeasible scheme for waste reduction of secondary cardboard packaging. • Nevertheless –

  21. “It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.” - Robert H. Goddard

  22. Thank you for listening. Thanks to Michal Eitan and Dr. Roni Levfor consulting and helping.

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