Region 1 Training Workshop Crowne Plaza Albany – 1-2 August 2008 Session 3D

1. Communicating with Local Industry Ashutosh DuttaIEEE Region 1 Industry Liaison Region 1 Training WorkshopCrowne Plaza Albany – 1-2 August 2008Session 3D

2. Acknowledgement • Peter Sobel • Cecelia Jankowski • Joe Hale • Dan Toland • Jon Day All from IEEE HQ

3. Overview • Introduction • Issues • IEEE-Industry Liaison - RAB charter • Current IEEE Initiative • Goals • Summary • Contact Information

4. IEEE Today World’s largest professional association dedicated to the advancement of technology • Over 375,000 members (Electrical Engineers, Computer Scientists and other technologists in industry and academia) who live & work in over 160 countries • Membership includes more than 80,000 students • Publishes over 30% of the world’s literature in electrical and electronics engineering and computing • Annually sponsors and cosponsors more than 450 conferences worldwide • Offers over 800 active industry standards

5. How IEEE Membership is Organized Grouped into geographic areas reflecting where we live and work … • 10 Geographic Regions • 319 Regional Sections • 1,526 Student Branches …and technical areas based on our fields and interests. • 39 Societies and 5 Technical Councils • 1676 Chapters

6. Current Issues facing IEEE • Membership Decline • Mostly in region 1 – 6 • Common question often asked • What am I getting from IEEE? • Lack of awareness of IEEE benefits among Industry partners • Lack of interaction between different Industry professionals • Need involvement at the grass root level • Joint effort between the volunteers and IEEE HQ • Reaching out to Industries

7. Membership Statistics- Snapshot Source: IEEE Membership Development Report, Courtesy Joe Hale, IEEE

8. Growing IEEE relationship Industry IEEE Family Academics Need to grow

9. RAB requirement industry relationsobjective 1. Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees. 2. Promote and inform the relevance of support of IEEE in developing/changing technologies. 3. Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs. 4. Encourage the establishment of Leadership Training within the Regions and Sections. Courtesy: Daniel C. Toland, IEEE

10. Pilot Programs

11. Industry Benefits from IEEE • IEEE impacts industry productivity, branding, and profitability via access to Intellectual Property, development of Standards, professional development of engineers, preparation of students

12. Industry Benefits from IEEE More Patents Cite IEEE Information • Referencing to IEEE papers has increased 267% in the last decade • Patenting has increased 76% in the last decade • As patenting becomes increasingly important to corporate valuation, IEEE information becomes more essential to the acquisition of patents • Current patents build on IEEE information far more than they did a decade ago

13. Industry Benefits from IEEE • Employee participation in conferences and workshops provide • Professional Development • Recognition of individual employee contributions • Ability to benchmark competition • Branding opportunity/recognition for the company • Continuing Education • Standards Education, and certification opportunities

14. Industry Benefits from IEEE • Provide Access to Associations who might be interested in your products and services • Recruiting talented employees • IEEE jobsite http://careers.ieee.org • Sponsoring Technical Conferences • Networking with Technical Society Chapters • Building relationships with Student Chapters

15. Industry Benefits from IEEE Standards Enhance Corporate Competitiveness and Profitability • Product design, development, conformance testing • Quality assurance • Benchmark / global best practices • Facilitate compliance with ISO audits, and with requirements to use the most recent version of a standard • Ensure product interoperability and cost reduction • Global market acceptance and capture of market/commerce opportunities

16. IEEE Standards Association Over 70 Corporate Members

17. IEEE Benefits From Industry • Encourage and support your employees membership in IEEE and our Technical Societies • Support IEEE initiatives to promote Electrical Engineering, Computer Science and Technology Professions • Support Educational/Outreach Programs to attract and prepare the future work force • Support the professional development of your employees • Attending Conferences • Continuing Education/Certification

18. IEEE Benefits From Industry • Share your insights on how IEEE can help your business • Collaborate on strategic issues that impact your business • Collaborate to solve societal (humanitarian and environmental) problems through the use of technology • Help build the pipeline of and support technology professionals through educational initiatives • Raise public visibility of the profession and its impact on society

19. IEEE-Industry Partnership is about our shared commitment to a long-term, mutually beneficial relationship.

20. Industry / IEEE Partnership • IBM’s support of TryEngineering.org • Provided in-kind support (portal development) • Hosts the site, provides maintenance and upgrades • Monetary value of contribution more than $1.5M

21. Effort of Students to increase Industry Relationship www.isbir.org

22. Current Activities • Major Media Corporation • Bridging the BT/IT Gap Prof. Development • UN Foundation/Vodafone Foundation • Humanitarian Technology Challenge • Major Motor Vehicle Corporation • New Medal in Environmental and Safety Technology • PBS, Discovery Channel • Circuit Earth Television Program

23. Opportunities • Educational Initiatives • Pipeline K-12 and University • Continuing Education • Certification of your employees and customer’s employees • Corporate Social Responsibility • Humanitarian Technology Challenge • IEEE Committee on Earth Observation (Game, Webzine, Water Project) • Circuit Earth Sponsorship www.circuitearth.com • Leveraging Public Visibility / Awareness Initiatives • Others

24. Industry Relations - Functions 1. Identify the local industries and the key players that affect IEEE goals 2. Identify the local industries which either employ IEEE members or potentially have need of IEEE products and services 3. Survey of local industry to determine the IEEE membership/involvement of employees. 4. Promote IEEE to industry as a relevant information provider to enhance their employees technical expertise 5. Develop a program to counsel members to promote IEEE to employers 6. Provide local IEEE volunteers with the means to advocate IEEE to industry. 7. Promote sharing of industry training courses with IEEE sections and chapters and vice versa. 8. Track committee and local volunteer industry contact. 9. Recognize industry for contribution to the technical and professional achievements relevant to IEEE. Recognize industry for high level of IEEE involvement.

25. Tentative plans for IEEE Industry Liaison – Region 1 • Objective : Increase IEEE awareness among the industries within Region 1 for the benefit of both IEEE and employees of different industries • Possible benefits: • Increase IEEE membership from Industry • Increase industry participation in many IEEE related events and conferences • Give a chance to the leading industries to take advantage of IEEE’s resources (e.g. Enterprise Xplore) • Give a chance to the employers to reward their employees (e.g., Fellow, other IEEE awards) • Increase cross industry relationship via IEEE (e.g., talks, special interest group) • How? • Get help from IEEE HQ, use successful models from other regions (e.g., region 5, region 8) • Institute an industry liaison representative for each Section with the help from respective Section chair • Figure out a list of industries within each section to engage with • Make presentation about IEEE with the help from an IEEE official from HQ, section liaison, membership development chair • Request an IEEE liaison from each industry employer within each Section • Invite industry speakers to IEEE sponsored chapter meetings, section meetings • Arrange periodic telecon among the section liaison representatives for planning (e.g., 4 times a year) • Report periodic progress to Region 1 director and get feedback • What have we done so far • Initial planning phase has taken more time than expected • Many of the sections have established their local industry liaison • We have started the dialogue with IEEE HQ (Pete Sobel) • Plan to have Metsac level IEEE-Industry symposium • Have communicated with Region 5 Industry Liaison James Leonard to learn about their activities

26. Get your team in place now and update the IEEE database Organize around staff resources, the MD Kit and upcoming events Make a plan (resources, activities, schedule, budget) Welcome back the Sections, Chapters, Students Branches in your area Promote networking amongst all members (higher and student too) Promote Senior Member upgrades Put Member Get A Member cards in everyone’s pocket Put a MD Desk at local conferences, seminars, meetings Put a meeting notice up at work (ask first) Put PR in the local media (promote the benefits of IEEE) Make IEEE a part of the upcoming 2008 Engineering Week activities Source: John Day Recommended Practices IEEE Fall Membership Development Campaign

27. Summary • Use IEEE as vehicle to bring people having similar technical interest together • Spread the word about IEEE’s initiatives • Appoint a local Industry liaison in each section • Conduct regular seminars among industry members • Communicate with the local section chair and local section Industry liaison • Take action !

28. Contact Information Author: Ashutosh Dutta Email: ashutosh.dutta@ieee.org Phone: 732-699-3130

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