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Web 2.0 How is it changing our students? How are they helping to build it? . What is Web 2.0?. Second generation of Web services Facilitates collaboration and the sharing of information online. Historical Shifts. Web 1.0 to Web 2.0 Monologues to Dialogues Changing Purposes: 1990s: Surf
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Web 2.0 How is it changingour students?How are they helpingto build it?
What is Web 2.0? • Second generation of Web services • Facilitates collaboration and the sharing of information online.
Historical Shifts • Web 1.0 to Web 2.0 • Monologues to Dialogues • Changing Purposes: • 1990s: Surf • 2000s: Search • 2006-present: Subscribe
What’s Coming As A Result? • Technology is putting power in communities - not institutions • Individuals help each other vs. relying on institutions • Consumers using technology for entertainment • Millennium generation: “always on” communications through personal networks
Why should we care? • Customers are: • less trusting • less brand-loyal • more independent • less reliant on “experts”
Our STUDENTS and their parents Why should we care? Who are ourCUSTOMERS?
You Rateyourteacher.com Conversations you’re having Conversations about you Concept: Hugh MacLeod, gapingvoid.com
Social Networks • Web-based services • Provide ways to interact • Options: • Chat –Messaging • Email –Video • Voice chat –File sharing • Blogging –Ranking • Discussion groups –More • Wikipedia Entry
Social Networks • MySpace: 217 M members • FaceBook: 75 M users, 67% log in daily • Bebo: 40 M members • VOX • Classmates: 40 M members • Multiply • FaceBox • Wikipedia List
Key similarities of social networks • Creating a unique personal profile • Customizing the profile with images, music, photos • Rating of profile, pictures, personality • Blogging • Instant messaging • Exchanging comments Janet Johnson of Marqui
Social Networks • 2006 Social Networking Awards • Mainstream • Widgets/Add-ons • Social News/Bookmarking • Sports/Fitness • Photo Sharing • Video Sharing • Start Pages • Music • More
Blogs • Technorati tracks more than 35.3 million blogs • Blog environment doubling every six months • 60 times bigger than 3 years ago • Blog Beware Quiz Janet Johnson of Marqui
BUT … Many K-12 districts are BLOCKING Web 2.0 applications
What do teachers do? • Preserve our personal brand • Develop thick skin • Be absolutely honest • Have a point of view • Do our research