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Ctrip Case Study

Ctrip Case Study. Cynthia Motolinia & Alia Gulshad. Introduction. Ctrip 攜程 ( Pronounced Xie cheng ) Meant “going together to share the journey” Founded Shanghai 1999. Beginning Ctrip began as a travel website. Ctrip Background 攜 程. Chinese Provider of travel services

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Ctrip Case Study

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  1. Ctrip Case Study Cynthia Motolinia & Alia Gulshad

  2. Introduction • Ctrip攜程 ( Pronounced Xiecheng) • Meant “going together to share the journey” • Founded • Shanghai • 1999 • Beginning • Ctrip began as a travel website

  3. Ctrip Background 攜程 • Chinese Provider of travel services • Accommodation Reservation • Flights • Transportation ticketing • Packaged tours • Hotel Reservations…..ect • Founders • Jianzhang Liang, Min Fan, Qi Ji, Neil Shen • 簡章良,樊凡,齊驥, • CEO • Jane Sun • Nov 2016

  4. Ctrip’s Impact on Chinese Culture • Growth • Quickly grew from small to a big travel agency • Quickly ranked most popular among 300 other websites • Gave people the opportunity to travel more • Similar to expedia

  5. Sales/ Services • 2016 • RMB 19.2 Billion ( USD 2.9 Billion) • Affordable prices • Easy Accessible Service • Website • NEW– App on mobile phones • Easy to plan/travel from round trips to multiple cities • Translation & Extraction services • Offers…..

  6. Expansion Of Ctrip • Bought Skyscanner • Room to expand at home and abroad • Increased its stake in Indian online travel agency MakeMyTrip

  7. CEO’s Future Plans • Jane Sun, CEO • Expand Globally • Expand opportunities for women within Ctrip • Offer more array of services to the Chinese customer

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