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DPP Recruitment and Marketing

This marketing plan outlines strategies to promote the Online Degree Partnership Program (DPP) offered by Oregon State University (OSU) through various channels such as websites, media outlets, recruitment activities, and targeted messaging to different audiences.

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DPP Recruitment and Marketing

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  1. DPP Recruitment and Marketing Blake Vawter, Associate Director of Marketing and Communications, OSU Admissions Bruce Clemetsen, Associate Dean for Enrollment Management, LBCC Jessica DuPont, Assistant Director of Marketing, OSU Ecampus

  2. Marketing DPP Programs • WEBSITE http://oregonstate.edu/partnerships • Program details • FAQ list • Contact list • Link to application • MEDIA • News release to announce program • Schedule of Classes • Campus newspaper

  3. Marketing (cont.) • DPP newspapers • Must market/promote within your institution • Staff/faculty/ADVISORS!!! • Foundation/alumni (led to scholarships)

  4. LBCC Catalog • Description placed on page 1 of LBCC • How to enroll information • AS to BA/S Crosswalk added • AS Direct Transfer • Added to AS program pages

  5. LBCC Schedule of Classes • Insert promotional pieces regularly • Include student testimonials • Aligned online-credit release with OSU sophomore reg. dates

  6. Recruitment • Decide on populations to target • Current CC students • Current University students • ‘New’ students (HS/Transfers/Int’l) • Activities • Fairs/HS visits • Target advisors/influencers (advisors/counselors) • ASPIRE • Tribal fairs/Hispanic Leadership Events • Counselor workshops

  7. Recruitment (cont.) • Campus Events • Campus Picnic/Spring Fling-LBCC • Winter Advising Event-LBCC • CHS College Night @ OSU • LBCC Open House • Added DPP info/advising to OSU START program

  8. Recruitment (cont.) • Created fliers • Brochure created 2-3 years later • Logo created • Use on website • Promotional items (signs/shirts/pens)

  9. “Road To College” • Brochure for high school students • Connects College Now (2+2) with AS Degree and OSU

  10. Marketing DPP via Online Learning • About OSU Extended Campus… • “Ecampus” - online degrees • Summer Session • K12 Online • Professional Programs

  11. Why Online for DPP? • Increases options • Flexibility • Explore career paths • Complete required OSU course work • No need to move

  12. Target Audience A) Online Degree-Seeking • Promoting degrees online • Target: mid-thirties; juggling family/work Messages: • “Finish your degree …right here” • “Fits into your world”

  13. Target Audience (cont) B) DPP and Transfer Students • Promoting online classes • Broader audience Messages: • “Start your OSU Degree Right Here… with Online Classes!” • Get a head start on your bachelor’s degree

  14. Ex: Lane CC Flyer

  15. Marketing Plan Ecampus' broad campaign at CCs: • Outdoor/transit ads • Ads in CC student papers • Submissions to CC printed schedules • Print materials • Posters, brochures, flyers • Ecampus staff visits & transfer fairs

  16. Oregon Community Colleges

  17. Coordination with Admissions Print & Web Example: Reciprocal LinkingOSU Admissions: http://oregonstate.edu/partnerships/students/ Ecampus:http://ecampus.oregonstate.edu/services/admissions/degree-partnership.htm

  18. Tracking • Marketing source on OSU web form for prospects • Ecampus Communication Center • DPP students coded in Banner!

  19. Q & A

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