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Increase Your Website Traffic

Increase Your Website Traffic. Attracting People to Your Website. To start with…. Your website needs to be effective Your website needs to be attractive Your website needs to be easy to use. How do people find it?. Personal reference Search Social networks Links from other websites

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Increase Your Website Traffic

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  1. Increase Your Website Traffic Attracting People to Your Website

  2. To start with… • Your website needs to be effective • Your website needs to be attractive • Your website needs to be easy to use

  3. How do people find it? • Personal reference • Search • Social networks • Links from other websites • Promotional materials

  4. Personal Reference • So how do I capitalize on personal reference? • How do I make it easier for someone to find my website after I tell them about it?

  5. Effective personal reference • Make the URL easy • Make the church name prominent

  6. Search • How do people search for a church?

  7. Key phrases for a church • Church • Christian church • Community church • Bible-based church • Maybe, GCI church

  8. Make the content count • Use key phrases in your content • Use your location in your content • The order of words matters

  9. Emphasizing the key phrases • Title • URL • H1 and other headings • Text • Image alt text

  10. User-friendly search results • Use the meta description

  11. Counting Characters • “javascript kit character count”

  12. WordPress How-to • SEO Ultimate

  13. Make your content known • XML Sitemaps

  14. Monitoring Your Success • Google Webmaster Tools • Bing Webmaster Tools

  15. Other ways to increase traffic • External links

  16. Other ways to increase traffic • Social networks: • Facebook • Twitter • Pinterest • Instagram • Google +

  17. Review… • Effective content • Easy URL • Key search phrases • External links • Social networks

  18. SEO Elements • Title • Headings • ALT text on images • Meta description • XML sitemap

  19. Monitoring • Google and Bing webmaster tools

  20. Contact Info • Bret Miller • bret.miller@gci.org • churchtech.gci.org

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