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Windows Internet Explorer 8 in the Real World How do real people use the browser

Windows Internet Explorer 8 in the Real World How do real people use the browser. Paul Cutsinger Principal Program Manager Microsoft Corporation. Internet Explorer 8 Features Behind the Scenes. How we gather data Tour of IE features from a software designer’s perspective Questions.

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Windows Internet Explorer 8 in the Real World How do real people use the browser

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  1. Windows Internet Explorer 8 in the Real WorldHow do real people use the browser Paul Cutsinger Principal Program Manager Microsoft Corporation

  2. Internet Explorer 8 FeaturesBehind the Scenes How we gather data Tour of IE features from a software designer’s perspective Questions

  3. Who we collect data from

  4. power users

  5. novice users

  6. web devs

  7. IT pros

  8. domestic

  9. international

  10. How we collect data

  11. lab

  12. field

  13. community feedback

  14. instrumentation

  15. Many other approaches • Surveys • Cognitive walkthroughs • A/B testing • Eye tracking • Expert reviews • Focus groups • Beta voting tool • Card sorts • Contextual design • Desirability studies

  16. Why do we need all these different methods?

  17. How much data did we collect on IE8?

  18. Command Usage Commands People Are Using • 18 of the top 20 • Navigation • Tabbed browsing • Plus • Copy

  19. Behind the Scenes Feature Tour • Navigation • Address bar • Web slices • Favorites • Accelerators • Search • Tabbed browsing • New tab page • Tab grouping • Compatibility view • Malware

  20. Address Bar • 80% of navigations are to previously visited places • Faster – fewer actions to navigate • Quicker way to get back to History and Favorites

  21. Address bar • Adoption • 1/4 of the time people choose an item from the list • No impact on usability of typing an URL • 5 days for most to adopt new features • Sections and Hit Highlighting ease people in • Delete an item is popular • Clean up • Over the shoulder privacy • Familiar keyboard usage

  22. Address bar • Relevancy • Sections make the list scanable • Not great for feeds • Hid feeds and made space for more typed URLs

  23. Web Slices • Refresh is in the top 20 commands • We see people go back to some sites many times a day -- Email, social, stocks, auction, news, etc. • 80% of navigations are to previously visited places • Faster – fewer actions to navigate • Quicker way to get back to sites that have frequent updates

  24. Web Slices • Adoption • 1/4 of people used Web Slices on the first day • 1/3 have two Web Slices • Breadth of Web Slice authors are important • Need to match the services that people want • Exposure • In chrome + on page UI to add • Added to front of the favorites bar • Gleam and bold when there’s new content • Thoughts for Site Authors • What information draws people to use your service?

  25. Favorites Bar • 80% of navigations are to previously visited places • Faster – fewer actions to navigate • One click access to top favorites, feeds and web slices • Indicator for new content

  26. Favorites Bar • Favorites bar is for quick access • Speed - 2x faster than Favorites Center • Different usage pattern in Favorites Center • Quick access vs Keep to get back later • Important to have low management overhead • One click add and gleam • Easy to remove items • Item sizing • Web Slices are a delighter feature • Spontaneous wow

  27. Accelerators • People copy / paste to their favorite services • Faster – fewer actions to navigate • Common copy paste tasks reduced from 8 steps to 2; Fewer steps to use favorite services • Thought for Accelerator authors • What data do people need to bring to your site?

  28. Search Box • 70% of people have more than one search provider • Broad internet searches • Site specific searches • Quick Pick to toggle between providers • 7% of selections are history • Thoughts for Search Providers • Generate results that reinforce your core value

  29. Behind the Scenes Feature Tour • Navigation • Address bar • Web Slices • Favorites • Accelerators • Search • Tabbed browsing • New tab page • Tab grouping • Compatibility view • Malware

  30. General Tab Usage • More navigations and more time result in more tab usage 0.1% : 1%: Quick tabs 0.1%: Tab list 25%: Tab closing 68%: Tab selection/switching 6%:Tab creation

  31. New Tab Page • We have context about the user’s intent • Faster – fewer actions to navigate • Compliment the Address Bar, Search Box and Favorites bar • Surface the top commands that people would like to perform after creating a new tab

  32. New Tab Page Early Design People ignored the content

  33. New Tab Page 49% clicks 23% clicks Reopen last browsing session 9% clicks 19% clicks Later Design People can see the value

  34. Tab Grouping • Pattern of queuing up pages to read • Leading edge of tab users

  35. Behind the Scenes Feature Tour • Navigation • Address bar • Web slices • Favorites • Accelerators • Search • Tabbed browsing • New tab page • Tab grouping • Compatibility view • Malware

  36. Compatibility View • Provide ability for people to correct pages that don’t display correctly in our most standards compliant mode

  37. Compatibility View • Discoverability • Proper context is important • Refresh is the first instinct so, co-locate the feature with refresh • Iconography • Show information balloon twice • Once the feature is used, people understand and can use it again

  38. IE7 Malware Page • We want users to see the link to their homepage and leave this page without proceeding • On this version, we see both participants scanning all of the text on the page and not focusing on the link to go to their homepages

  39. IE8 Malware Page • We want users to see the link to their homepage and leave this page without proceeding • On this version, we see both participants focusing in on the link to go to their homepages as we wanted them to

  40. Participant 1

  41. Participant 2

  42. Behind the Scenes Feature Tour • Navigation • Address bar • Web slices • Favorites • Accelerators • Search • Tabbed browsing • New tab page • Tab grouping • Compatibility view • Malware

  43. Conclusion • Faster and Easier • Built on real world usage • Your capabilities integrated into the browsing experience • Visual Search Providers • Accelerators • Web Slices

  44. Internet Explorer 8 FeaturesBehind the Scenes Thanks, Paul

  45. Please Complete an Evaluation FormYour feedback is important! • Evaluation forms can be found on each chair • Temp Staff at the back of the room have additional evaluation form copies • Get your DVD of IE8 from registration • Talk to IE engineers about your site in the IE compat lab in the 3rd place lounge

  46. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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