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Circuit Breaker Industries Ltd: History, Products, and Strategy Overview

Discover the rich history of Circuit Breaker Industries Ltd, the sole manufacturer of circuit breakers in Southern Africa. Explore their business statement, products, facilities, market mix, sales and operational overview, market drivers, and general strategy. Learn about their growth strategies and market presence across regions.

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Circuit Breaker Industries Ltd: History, Products, and Strategy Overview

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  1. Chris Oliver 30 July 2008

  2. Agenda • Brief history • Business statement • Products • Facilities • Product market mix • Sales overview • Operational overview • Market drivers • General strategy

  3. History • Established in 1949 as a subsidiary of Heinemann Electric Company US, the inventors of the hydraulic-magnetic circuit breaker technology • In 1957 we invented the world’s first high sensitivity Residual Current Device commonly called an Earth Leakage Device (RCD) • In 1986 Fuchs Electrical Industries was acquired and merged into a new company called Circuit Breaker Industries Ltd • Only manufacturer of circuit breakers and residual current devices in Southern Africa

  4. BUSINESS DEFINITION The supply of quality low voltage distribution-, protection- and control equipment

  5. PRODUCT/MARKET MIX Traded Manufactured

  6. SALES MIX

  7. EXPORT/TOTAL SALES

  8. Export Sales by Region

  9. Operational Overview • Positive contribution from CBI-electric Australia. • Positive contribution from Industrial Controls. (Automation, Motor Control) • Integration of Bolt-on acquisition (Moeller) completed. • Benefit of lower cost assembly facility in Lesotho. • Benefits from operational streamlining and re-sizing from Elandsfontein.

  10. Local Market Issues • Property/construction market is in decline. We are well positioned for this. • Positive impact of commodity prices on mining industry and mining projects. • Buoyancy in general industrial market. • Expected growth in Industrial Control Market. • CBI market share in Industrial Control Market. • Outlook for the local market remains positive.

  11. International Market Issues • Telecommunication boom in Middle East and Far East. • Importance of market presence in Africa. • Status Quo maintained in neighbouring countries. • Opportunities in Australia. • Export volumes of manufactured products during June and July. (66% of manufactured products exported)

  12. General Strategy  Lower cost of manufacturing by: • Complete rationalisation of product range. • Continue reducing input costs across the board.  Grow sales by: • Increasing coverage and presence in Africa. • Adding value added services. • Capitalising on growth opportunities in Industrial Control Market. • Increase exports of specialised protection products.  Maintain local market share.

  13. Q’s & A’s

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