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Alliance Laundry Systems

Discover the evolution of Alliance Laundry Systems from its founding in 1908 to the present day. Explore innovations, challenges, and milestones that shaped the company's growth through the years.

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Alliance Laundry Systems

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  1. Alliance Laundry Systems WELCOME Ripon, Wisconsin November 3, 2003

  2. Alliance Laundry SystemsChronological Overview 1908 until Present

  3. ALS History • The Barlow & Seelig Manufacturing Company was founded in Ripon, Wisconsin in 1908 by Joe Barlow and John Seelig • The first shop was located behind a hardware store in Ripon, Wisconsin • Our first Hand Powered washer was called the “White Cloud” • Salesmen traveled by railroad and sold a “Baker’s Dozen” 13 units for $96 White Cloud

  4. ALS History • The Company made an impressive $20,000 the first year • Our first facility was quickly outgrown so operations were moved to our present day location

  5. ALS History • From 1908 to 1928 several different brand names were used “White Cloud”, “National”, and “Big Three”. • In 1928 a new machine was christened as “Speed Queen” and the brand name was adopted National Speed Queen Big 3

  6. ALS History • Early Company Innovations • 1911 – Our first washer powered by an electric motor is produced • 1915 – The first wringer developed that could operate in either direction • 1922 – The first double-walled tub created to hold water heat and protect the inner copper tub • 1939 – The industry’s first stainless steel wash tub makes it’s debut in a Speed Queen

  7. ALS History The Depression 1929-1939 • Company enjoys phenomenal growth despite the Great Depression • 30 to 40 of our competitors were driven out of the washing machine business

  8. ALS History World War II Years 1942 – 1945 • Manufactured Aircraft Parts • 20 mm Artillery Shells • Aircraft Generators • Worked around the clock 7 days a week

  9. ALS History • 1949 –The Barlow and Seelig Co. is renamed the Speed Queen Corporation • 1953 – The first Speed Queen Automatic Home Washer is produced • 1956 - Speed Queen merges with McGraw Edison Co. one of the largest firms in the electrical industry 1st Speed Queen Automatic Washer

  10. ALS History • 1957 - Speed Queen developed it’s first coin washer & dryer • 1960 - McGraw Edison Co. purchases American Laundry Machinery • 1962 - Speed Queen produces coin op Dry Cleaning machine

  11. ALS History • 1969 - 70 - Speed Queen begins production of Wringers and Small Dryers at new Searcy, Ark plant • 1977 – Speed Queen exceeds $100 million in sales for the first time • 1978 - Speed Queen merges with Huebsch Originators from the American Laundry Machinery Division and is renamed American Laundry Division

  12. ALS History • 1979 - McGraw Edison sells Speed Queen and Huebsch Originators to the Raytheon Corporation • 1979 Raytheon renames the division “Speed Queen Company” • 1988 - Raytheon Appliances formed • 1989 - Amana is named Marketing Headquarters for Raytheon Appliance Group • 1991 - Raytheon Appliances sells all Ripon produced home laundry products through the Amana brand • 1994 - Raytheon purchases the Unimac Co. in Marianna, Florida

  13. ALS History • 1997 - Raytheon sells Amana Appliances to Goodman Holdings • A non compete clause is signed preventing Speed Queen from selling home laundry until 2004

  14. ALS History • 1998 - Raytheon sells the Speed Queen Company to Bain Capital • 1998 - Alliance Laundry Systems LLC formed • 2000 - ALS purchases Ajax from American Laundry Machinery

  15. ALS History • 2001 - ALS combines all factories into Two • Ripon - Small Chassis, Horizon and all Tumblers • Marianna - Washer Extractors and Ajax • Madisonville, KY tumbler plant and Cincinnati, OH Ajax plant are closed and production is consolidated in Ripon, Wisconsin and Marianna, Florida.

  16. ALS History • August 2003, Alliance introduces new Chest & Heated Roll line of flatwork finishers • October 2004, home laundry non compete clause expires with Amana’s Goodman Holdings. Speed Queen has the option to reenter the home laundry market in the US

  17. Current ALS Sales Channels • Speed Queen Coin • Speed Queen OPL • Speed Queen Multi-Housing • Huebsch Coin • Huebsch OPL • Unimac • Ajax • International

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