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IKEA & Social Media

Explore the intersection of IKEA and social media, delving into the evolution, strengths, and weaknesses of online platforms. Discover how IKEA utilizes social media for marketing, customer engagement, and online cataloging, presenting valuable insights on the potential and risks involved in this digital landscape.

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IKEA & Social Media

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  1. IKEA & Social Media Jasper van den Dungen Lotte Winkel MerijnSuijkerbuijk Lars Lommers

  2. DiscussionPoints • What are Social Media? • IKEA • IKEA & Social Media • Opportunities

  3. Social Media • A collective noun for all the internet applications that allow to share information in a user-friendly way.

  4. Strengths and weaknesses Strengths: verytimely the viral effect the wisdom of the crowdWeaknesses: goodinitiativescanmiscarry bad publicitynotalwaysreliable

  5. IKEA • History • Founded in 1943 • INGKA Holding BV • First store in 1958 • Europe: 1970s • Products • Furniture • Houses, flats • Family Mobile

  6. IKEA • Manufacturing • Suppliers in 50 countries • 2/3 from Europe, 1/3 fromAsia • Social Initiative • UNICEF & Save The Children • ECOSOC, New York • 16.7 millionEuros

  7. IKEA • Figures • Profit: 2.5 BillionEuros • Turnover: 23 BillionEuros • The top 5 countries: • Germany 16% • United States 11% • France 10% • United Kingdom 7% • Italy 7%

  8. IKEA & Social Media • Fansite • Virtual planners • Social networking • Twitter • Online catalog

  9. IKEA & Social Media • Fansite • Ikeafans.com • 130,000 fans and followers • Virtual planner • Plan an entire room • Ties directly to purchases

  10. IKEA & Social Media • Social Networking • Facebook, • IKEA USA, 84,000 fans • Europe • Twitter • Direct customer contact • Not very popular • Corporate strategy and social media guidelines

  11. IKEA & Social Media • Online catalog • Interactive • Send and print specific pages

  12. Opportunities • Marketing Mix • Advertising • Social Media

  13. Advertising

  14. Advertising

  15. Opportunities • Marketing Mix • Advertising • Social Media

  16. Quinny • 74% Mothersthrust real-life recommendations • 96% <30 usesocial media • Generation Y • “Register and receive a free buggy!”

  17. Hot or Not • Origin of Facebook FaceMash

  18. Hot or Not

  19. Thankyou for yourattention! Are thereanyquestionsleft?

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