Maximizing Rio's Olympic Legacy: Infrastructure, Social Development, and Image Enhancement

2. Purpose of Study Prepare recommendations to help the City of Rio de Janeiro improve its Olympic legacy by improving its infrastructure, social development, and its image as a world-class City

3. Outline Outline • Introduction • Improving Infrastructure • Environment • Transportation • Housing • III. Improving Social Development • Social • Security • IV. Improving Rio’s Image • Marketing V. Conclusion

4. Outline RIO in 2016! 2010 UN Habitat 2011 Military Games 2012 UN Rio + 20 Climate Summit 2013 Confederations Cup 2014 World Cup 2015 Rio’s 450th anniversary 2016 World Olympics

5. Environment Environment

6. Rio as an Eco City • By making Rio an Eco City we strive to develop a modern & eco-friendly working and livable City • What is an Eco City? • An eco-city is a is a green city designed with consideration of environmental impact, inhabited by people where emphasis is placed on pollution prevention, reuse, recycling and efficient use of energy and water, while taking advantage of locally available sources • Eco-city requires reweaving the urban fabric sustainably • social justice, prosperity, and a healthy natural environment

7. Rio as an Eco City • Rio’s Olympic Bid Document envision 2016 Games as • ‘GREEN GAMES FOR A BLUE PLANET’ • Rio 2016 Sustainability Management Plan (SMP) • Environment awareness, Renewable energy use and Management • Carbon neutral games, Air quality and Transportation, Ecosystem and Soil protection • Sustainable design and Construction, Reforestation, Biodiversity and Culture • Green procurement and certification, Solid waste management • Extending these initiatives to the Rio’s urban fabric • Earlier Olympics have not extended the SMP to the Cities

9. Eco World in Rio- the “RIECO World” • Eco-World: first of its kind environment theme park and eco-tourism awareness center • The Eco-World could house: • the already proposed aquarium • Eco Museums replicating Amazon rain forest as environment education/awareness centers • Adventure rides • Safari rides • A Brazilian Gastronomy Center • Environmental Research Center • Will be a net Zero energy / Energy generating development • Generates revenue and jobs for the City

10. Carbon Neutral Games Recommendations • The Zero Energy building (ZEB) / Energy producing Buildings • Carbon offsets/credits • Offsetting program with the Brazilian Government • United Nations Environmental Programme (UNEP) • United Nations Collaborative initiative on Reducing Emissions from Deforestation and forest Degradation(UN-REDD) • European Climate exchange (ECX) / Chicago Climate Exchange (CCX)

11. Environment Transportation

12. Transportation Plan • Integration and Planning • Consensus building to establish long term vision • Make a list of key stakeholders: Mayor, Land Developers in Barra de Tujuca, Olympic Committee, commuters • Establish Transit Oriented Developments at new sites

13. Environment • Transportation Management • Accommodate tourists by providing better signage • Basic language training for taxi drivers • Prohibit private automobile based on license plate number • Seoul, 1988 • Information and Technology • Invest in new software development such as phone application that can make public transportation times available • “Catch the Bus” application in Boston

14. Environment Housing

15. Environment Requirements of Housing and the Opportunity for Growth Supply and Demand: During the Games vs. Post Games • Lessons Learned From Other Mega-Sporting Events • Financial Success vs. Success in Community Integration and Development • The need to accurately project demand and the recognition of different grades of housing and population • Pricing: During and post games for hotels and housing • Conversion of temporary to Permanent Demand: Comprehensive planning may result in increased tourism demand capacity in the long run • How does this relate to Rio de Janeiro’s planning and demand management for the future?

16. Housing Recommendations • Comprehensive viewpoint in long term development • Community Development and Integration • Community Diversification • Concurrent development of “support” structures for residential areas • Alternative methods of meeting temporary demands • Hotel development and Cruise Ships • Rehabilitation of unoccupied buildings • Increased development of Convertible Units • Rental Units of Local Housing • Local Hosting Volunteering • Volunteer Housing: Increasing Goodwill Abroad • Housing and Hotel Pricing • Hotel Price Fix • Hedges against Speculation (i.e. Taxing Profits)

17. Environment Social

18. Historic Preservation • Modern Urban Planning Highlights in the City of Rio de Janeiro • Use the momentum from the events of the next 6 years to increase Projetos de Estruturação Urbana projects • Create and increase incentives for developers to preserve historic areas • Example: Adaptive Reuse Ordinance in Los Angeles

19. Cultural Preservation Recommendations • Promote lesser known cultural attractions to visitors, foreign and domestic • Vancouver used the Winter Olympic Games Opening Ceremonies to Highlight Canadian Culture • Partner The City and Embratur with Global NGO’s for cultural education programs • LearnLink Program in Guatemala • Palestinian Association for Cultural Exchange • Utilize the IOC’s recent UN observer status to partner with UNESCO to promote education in Rio and Brazilian culture abroad

20. Basic Needs Recommendations • Broaden waste management systems to include all communities in the city • Establish Favela Agriculture Programs • Secure viable agricultural land near favelas • Creatively grow food in favelas • Institute high water and air quality standards for all communities of Rio de Janeiro

21. Equity Recommendations • Create Citizen Committee to monitor the social impacts of the Olympic Games • Include existing community groups • Vancouver; Sydney vs. Barcelona; Atlanta • Social Contract betweenresidents and government • Invest in youth sports and education programs • Work with existing community organizations • Financial support from Olympic sponsors

22. Environment Safety and Security

23. Crime in Rio: Perception vs. Reality

24. Information on Crime to Guide Decisions • L.A. partnered with leading companies and used latest Geospatial technology. • Compstat information available to the public.

25. Community Oriented Policing • Transforms a police department from a reactive force to a proactive force • Puts officers in closer contact with the community in order to build trust and rapport • Expansion of current UPP program into all areas of Rio. Adoption of Community Oriented Practices

26. Marketing

27. Context: Tourism as Legacy • Perception Abroad vs. Reality of Rio • Mega-events create momentum for long-term tourism after the Games • Hosting does not guarantee long-term increase in tourism • Barcelona vs. Lillehammer • Winning bid does not guarantee optimal tourism promotion • Sydney, Vancouver vs. Beijing

28. Vancouver 2010 Video

29. Strategic Promotion and Placement • Target Audiences Surrounding the Olympic Games • Fan of Professional Sports Teams / Leagues • Families Participating in Youth Sports • Target Audiences Before & After the Games • International Business Travelers • Brazilians and Brazilian-Americans in the U.S. • U.S. Cities with Direct Flights to Rio • Channels • Slogans / Taglines

30. Ad Comparison

31. Marketing Recommendations • Search engine optimization • Aggregation of websites • Visa process reform • Taxi language / Safety helpline • Survey Questionnaire

32. Environment Conclusion We would like to thank you all for hosting us in your marvelous City. We look forward to hearing about Rio de Janeiro’s progress and success in hosting its upcoming international events. We would like to thank Professor Peter, Jonathan, and our guests from all the agencies for sharing their expertise and good faith. We give a special thanks to our panel: Dr. Ruy Cezar Dr. Aspasia Camargo Cristriane Rezende Proberto Ascarella Obrigado!