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RAY-BAN

RAY-BAN. Magic Pen. K ampagnen. Web prank Indirekte markedsføring Spredes viralt Falsk produkt På sigt skabe omtale om Ray-Ban. Forløb. Forløb. Metode. Rygtespredning Viral video Prototype unboxing Hoax afsløring Produktside og bag kampagnen Fremtidsvision. Målgruppen.

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RAY-BAN

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  1. RAY-BAN Magic Pen

  2. Kampagnen • Web prank • Indirekte markedsføring • Spredes viralt • Falsk produkt • På sigt skabe omtale om Ray-Ban

  3. Forløb

  4. Forløb

  5. Metode • Rygtespredning • Viral video • Prototype unboxing • Hoax afsløring • Produktside og bag kampagnen • Fremtidsvision

  6. Målgruppen • Internet brugere • Folk der bruger Facebook, Twitter og har muligheden for at dele videoer • Folk der går efter mærkevarer • Trendfølgere

  7. Formål • Awareness • Større målgruppe • Produktbevidste • Reklame • Next-genFremtidsvision

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