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Improving Operational Efficiency with Service Oriented Architecture

Improving Operational Efficiency with Service Oriented Architecture. Name Title. This pitch is an extension to the SMB for SOA presentation When to use this pitch – existing accounts or new accounts. Customer retention. Aggregate User Interactions.

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Improving Operational Efficiency with Service Oriented Architecture

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  1. Improving Operational Efficiency with Service Oriented Architecture Name Title This pitch is an extension to the SMB for SOA presentation When to use this pitch – existing accounts or new accounts.

  2. Customer retention Aggregate User Interactions Solving Top Business ChallengesCreating or Improving IT Solutions by Leveraging the SOA Foundation Productivity Manage Business Processes Operational efficiency Use Web Services Cost reduction Access information Integrate through Service Orientation Implement a Service

  3. Can you rest on your laurels, or must you improve operations? How can SOA facilitate a continuous improvement cycle? How can IBM help you get started? Questions You Need to Consider 73% of Mid-market companies already using Web Services

  4. Be prepared for change. It’s the only thing you can count on. • Changes you drive • New offerings • New target markets • New suppliers • Changes that drive you • From Francs to Euros • SOX, Basel II regulations • Competitors from China

  5. Your survival may depend on how fast you adapt “We are being told that flexibility in business will be more important than operational efficiency… We might be arriving at another age where we see the demise of some forms of business because they could not adapt fast enough.” Bryan Glick, Global Future Forum An Industry Think Tank Adapting rapidly may become the only way to improve operations.

  6. Business flexibility depends on IT flexibility “Today’s IT architectures, arcane as they may be, are thebiggest roadblocksmost companies facewhen makingstrategic moves.” –McKinsey “Flexible IT, Better Strategy” “There is nothing so useless as doing efficiently that which should not be done at all.” -- Peter F. Drucker

  7. IT flexibility enables exploitation of Web Services “Web services… make it possible to render business elements of increasing complexity—initially calculations, but ultimately, relationships and materials—as software.By 2007, they will have totally flooded the canals of interenterprise communication.” –Gartner “Web Services in Action”

  8. Use Web Services Improve operational efficiency Taking advantage of information and business tasks provided by others • Reduce errors, cost and time associated with manual processes • Improve satisfaction by interacting real-time with customers and partners • Increase customer loyalty by providing value-add services IBM SOA Foundation Assemble: Rational Web Developer (Included) Deploy and Manage: WebSphere Application Server - Express

  9. Nintendo of Australia: Improving remote operations“Web services are key to new business opportunities”Peter Stroud, IT Manager Worked with business end users to define project Deployedthrough WebSphere Application Server to deliver online information, replacing printed documents Installed new Web services enabled ERP packaged Modeledre-engineering existing software versus new ERP package to enhance remote information access Managedusing Web Browser based console SOA Adoption Saved an estimated AUS$200,000 to re-engineer existing software and reduced maintenance costs by AUS$20,000 per year.

  10. AAA Carolinas: SOA drives call center improvements“IBM WebSphere software lets us reuse existing services”Harry Johns, IT Manager Needed to boost efficiency to maintain profitability Deployedthrough WebSphere Application Server to access all customer service functions from one screen Installed WebDocs-iSeries Edition from RJS Software Systems (RJS), an IBM Business Partner Modeledsolutions to automate their loan application processes Managedusing Web Browser based console SOA Adoption 23% reduction in resolution time for customer calls; applications processed in days, not weeks; $20,000 annual storage cost savings; ROI in less than two months

  11. SOA requires a robust, secure deployment environment IBM WebSphere Application Server – Express V6 The industry's leading application server for building, running & managing business-critical application services #1 in 2004 market share for Application Servers* Assemble Web Services applications quickly and easily Run services and applications in the most secure, cost-effective, easily affordable entry point to SOA Reuse assets and extend their reach and usefulness Manage applications effortlessly Grow as needs evolve 1 2 3 4 [Picture] IBM WebSphere Application Server comes out on top 5 *Gartner Market Share: AIM and Portal Software, 2004, June 2005

  12. Add Web Services to applications quickly and easily 1 Visual tools included to find Web Services and easily add them to applications • Wizards or drag and drop Web service onto page

  13. Run services in a secure, affordable environment 2 Assemble, Deploy and Manage with a complete offering, including telephone support! Resilient application server security implementation Complete offering with low per user and per processor pricing • Comprehensive support for Security Standards • Full J2EE security model • Web Services security • SSL channel framework • Government security standards support • Rational Web Developer tools • Standard J2EE application server • Management console • Samples gallery with best practices and sample applications • Getting started tutorial • 1 year telephone support included

  14. Reuse assets and extend their reach and usefulness 3 Increase return on investment and lower total cost of ownership by reusing existing IT assets with comprehensive support for Web Services standards Web Services standards allow extension of applications from many sources • Windows, iSeries, Linux based applications Web Services repository included • Enable other developers to learn about existing services and reuse them in applications Build Composite Applications • Assemble applications by reusing services rather than writing everything 1 2 3 Changing customer needs Reusable application module Existing application module New application module Changing business requirements

  15. Changing customer needs Changing business requirements Reuse assets and extend their reach and usefulness 3 Increase return on investment and lower total cost of ownership by reusing existing IT assets with comprehensive support for Web Services standards Web Services standards allow extension of applications from many sources • Windows, iSeries, Linux based applications Web Services repository included • Enable other developers to learn about existing services and reuse them in applications Build Composite Applications • Assemble applications by reusing services rather than writing everything Alternate graphics – good for screen show to show reuse of assets New application module Reusable application module

  16. Reuse Java assets and extend their reach 3 Leverage the new Java messaging engine to exchange business data up to five times faster than previous releases Fully implements the Java Message Service (JMS) 1.1 specification enabling: • High-speed point-to-point, Publish/Subscribe and request/reply messaging • Reliability options from “best effort” to once and once only assured delivery Fully compatible with and complementary to WebSphere MQ Web Services J2EE Applications Guaranteed delivery Programmable mediations WebSphere Application Server Highly available .NET Applications Java Applications

  17. Manage Applications Effortlessly 4 Manage complex, dynamic IT environments simply and efficiently, while building skills that can be reused across other WebSphere products • Administrative Console can be accessed by the Administrator via a Web browser. • Allows user to navigate through a tree of panels • Admin support for mixed platforms and versions • Ability to manage WebSphere Application Server and other WebSphere products from a single console

  18. Manage Web Services Effortlessly 4 Monitor performance and availability of Web Services to maintain user satisfaction • Administrative Console can access Web Services performance information • Size of request and response payloads • Response times • Can be viewed with Tivoli Performance Viewer • Integrated with WAS – Express Admin console • Works with Tivoli Performance Monitor to proactively manage your environment

  19. WebSphere Application Server for zOS Grow as needs evolve, leveraging core skills and assets 5 Proven performance/ scalability, enterprise wide deployment, functional depth, robustness WebSphere Application Server Network Deployment WebSphere Application Server Customer Needs WebSphere Application Server - Express Reduced acquisition costs; Rapidly develop & deploy departmental apps, small footprint.. WebSphere Application Server Community Edition Built on common WebSphere code Built on open source technology High transaction volumes, High Availability, Clustering; Advanced Web Services; Optimized resource utilization… Basic security, easy administration & deployment of single application; low transaction volumes, single app server Capabilities

  20. WebSphere Commerce Business WebSphere Portal Server WebSphere Business Integration Server WebSphere Process Server WebSphere Business Integration Server Express Workplace Services Express WebSphere Commerce Express WebSphere ESB Grow as needs evolve, leveraging core skills and assets 5 Your investment in WebSphere Application Server skills is leveraged as you move up the WebSphere stack, saving you valuable time and money • WebSphere Application Server is the foundation of the WebSphere Platform • 100’s of IBM and Business Partner products leverage WebSphere Application Server for its scalability, reliability, security… WebSphere Application Server

  21. Why IBM for SOA? IBM understands service orientation and your business Expertise in aligning business and IT processes • SOA consultants, architects and IT specialists • Dozens of SOA-enabled business solutions • Unique intellectual property and methods Skills Thriving ecosystem of partners (ISVs, SIs, Resellers) • 1000+ partners in SOA community Partners • Extensive Industry experience and best practices • Over 1000 customers worldwide Know-how & bestpractices Unmatched breadth and depth of products • Over $1B/yr invested in SOA • Leadership in open standards: active in 50+ committees • Over 300 SOA-related patents Infrastructure

  22. Getting Started5 SOA project areas for rapid ROI Single source of information for customers, products Automating processes across multiple companies and users Business service reuse Integrating trading partners Expanding offerings http://www-306.ibm.com/software/solutions/soa/literature.html ftp://ftp.software.ibm.com/software/soa/pdf/5SOAProjects_G224-7538-00.pdf

  23. Next steps to get started today! Learn more about SOA from IBM • Visit: www.ibm.com/SOA Skills Team with IBM at no-charge Free! • SOA self-evaluation online: • http://www-306.ibm.com/software/info1/websphere/index.jsp?tab=landings/soaassessment • Client Architecture Readiness Evaluation • SOA Jumpstart on-site session To Learn more contact IBM • Click on Call me to request a call (or use url) • https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swgcall&S_TACT=105AD71W

  24. Take Action Now Go to ibm.com/soa

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