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Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis. Authors . Tara R. Warne, Associate Research Analyst Institutional Research & Planning Chris Barnett, Co-Director Center for Agricultural, Resource and Environmental Systems
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Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis
Authors • Tara R. Warne, Associate Research Analyst Institutional Research & Planning • Chris Barnett, Co-Director Center for Agricultural, Resource and Environmental Systems • Mardy Eimers, Director Institutional Research & Planning University of Missouri
Overview • District Data Sheet Project • Background • Data Selection and Gathering • End Products and Use • GIS Software • Description • Demonstration • Other Applications and Limitations
District Data Sheet Project • Background • Interdisciplinary Research Team • Sheets for each county and legislative district • Accessible information highlighting the contributions of the university to the state
Data Selection and Gathering • Gaining buy in from system and campus level leadership • Deciding on high impact data • User friendly data and formatting
Data Sources • 20 data sources • Alumni/development, student information, financial aid, campus event calendars • Finance, human resources, facilities • Extension, research, tech transfer, research groups • Health care, professional schools, federal government
End Products and Use • Two page data sheet • Front page: small map and district specific information • Back page: largely statewide information • Where possible data were broken out by campus • Examples of use • Response has been overwhelmingly positive
GIS and Internet Mapping • A Geographic Information System (GIS) is “a computer-based system for capture, storage, retrieval, analysis and display of spatial (locationally-defined) data." (The National Science Foundation)
GIS and Internet Mapping • GIS data are • Organized into “layers”, or groupings of data of a common type (i.e. soils, roads, fire hydrants). • Typically include spatial (map) and tabular (text) data • Spatially referenced, allowing maps to overlay • Often require GIS-based software
In-house GIS/Geocoding • GIS Software • Up to $20,000 (before educational discounts) • Trained Staff • Standard Windows-based PC • Large hard drive / back up capabilities
Out-Sourced Geocoding Services • Prices vary based on volume and desired output • Examples: • Tele Atlas • $500 membership + $10 - $20 per 1,000 records • GIS Dynamics • $15 - $25 per 1,000 records • Spatial Insights, Inc • $10 - $25 per 1,000 records
Limitations • Quality of the address information • Slight urban bias due to less detailed mapping of rural addresses • Format/purpose limits the kinds of information presented • IRB/HIPAA considerations • Data ownership • Establishing face validity
Other GIS Applications • Mapping enrollment patterns • Targeted recruiting • Mapping alumni donations • Mapping alumni for career services • Advisors • Economic development
Questions • Questions and Comments? • Thoughts on other applications?
Contact • Tara Warne (573) 884-6674 warnetr@umsystem.edu • Chris Barnett (573) 882-8541 barnettc@missouri.edu • Mardy Eimers (573) 882-3412 eimersm@umsystem.edu http://www.umsystem.edu/planning