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Effective Internet Presence

Effective Internet Presence. Getting Attention Among the Clutter. An Effective Internet Presence. Now required for success in business and life From Ted Demopoulos, Demopoulos Associates

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Effective Internet Presence

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  1. Effective Internet Presence Getting Attention Among the Clutter

  2. An Effective Internet Presence • Now required for success in business and life • From Ted Demopoulos, Demopoulos Associates • Free e-book available for free at http://www.effectiveinternetpresence.com

  3. Why You (Need To) Care • A senior hiring manager at a Fortune 500 company trained all his people how to look up potential employees online last year, going well beyond a simple search engine lookup. • The results affect who gets hired and who doesn’t. • “18% of working college graduates report that their employer expects some form of self-marketing online as part of their job” • From Digital Footprints, Pew Internet and American Life Project, December 2007 • Portfolio for many jobs in our field: increasingly, online

  4. People google you all the time • They google you before they meet with you • They google you if they may be working with you, they google you if you’re dating their sister. • If they really care, or are Internet savvy, they will do more than simple search engine lookups. • ExecuNet.com said 83% of recruiters used search engines to learn more about candidates. 43% eliminated candidates based on the results.

  5. If You Don’t Exist Online, Do You Really Exist? • Good Question. • Certainly people are googling you, and if they find favorable results it’s much better than if they find unfavorable results or nothing at all. • People Look for Businesses and Organizations Online Too • Who has used the phonebook in recent years?

  6. Better than the Yellow Pages • You can find reviews and recommendations online, unlike in the phonebook. • Need a plumber in Rockwall, a Mexican restaurant near DFW airport, or maybe just some reviews of a book you’re considering buying? • They are all online.

  7. Personal Branding • A brand is what prevents something from being a commodity. It’s why you pay more for a cup of Starbucks coffee than the coffee down the street. • The coffee down the street may be better, or it may be swill, you don’t know. • The Starbucks brand assures me that I’ll get a good, strong, although over roasted to my taste, cup of coffee. There is trust and safety in brands.

  8. Personal Branding • Your personal brand, which includes what people find when they look you up online, needs to be authentic. It has to be the real you.

  9. Personal branding • …is, you guessed it, branding applied to you. It describes: • What’s special and unique about you? • This must come out immediately when people google you. • Your Personal Brand is who you are. • Your personal brand will help attract the right people, organizations & opportunities, • AND repel those that are inappropriate for you

  10. What is OK to have online? • Personality • Professional • Information • Family • Information • Most Things! • (Don’t ‘over reveal’)

  11. What is NOT OK? • Religion • Sex • Politics • Nudity • Illegal Behavior • Immoral Behavior • Anything Not Acceptable in Public

  12. Usually OK • Hobbies • •Family • Foolishness • The bottom line? The Internet is a very public place – in case you haven’t noticed. Don’t do anything you wouldn’t do in public!

  13. How to get an Online Presence • Most social networking sites allow you to join for free and then setup a “profile” – essentially information about yourself you want to share, and then “connect” with other people you know who are also using that social networking site. • Most social networking sites allow much more, and they all differ. Most allow you to create and join subgroups and communicate with fellow members • Here’s what we will do:

  14. Publishing and Promoting • Most Important: We’re not ready to start doing this yet. You don’t just jump in and hope you’re doing it right. • Research, learn, grow, understand. • Make decisions based on ‘the market’ • Then …

  15. Publishing & Promoting • Establish the Internet Presence • Create the Blog Site, a Twitter account, a Facebook page, and a few other connected Social Media tools (Instragram, SnapChat, Google+, YouTube channel, Reddit, Vine etc. • Don’t create anything for now, but once we do…

  16. A good name, registered • Buy your own domain name • Daryn Kagan

  17. LinkedIn • LinkedIn is a business oriented networking site that’s been around several years and boasts over 20 million members. • The search engines love LinkedIn, so if you don’t have any Internet Presence, joining LinkedIn, setting up your profile, and inviting a few dozen people to be your connections is a great way to start. • CHSSA Initiatitive • Headshot with MarCom?

  18. Leave Comments on Targeted Blogs • Another fantastic quick technique to help build an Effective Internet Presence is to leave thoughtful comments on targeted blogs in your area of expertise. • How do you find appropriate blogs? Use a blog search engine. • Beware of the accusation of ‘spamming’

  19. Online Book Reviews • Did you know that Amazon book reviews are indexed by the search engines, and that Amazon will also let you set up a profile, which can include a full bio, photo, and much more? • Reviewing books in your field, and setting up an appropriate profile, is a relatively easy way to jumpstart an Effective Internet Presence. • Also reading and writing reviews of books in your field is a great way to position yourself as an expert.

  20. Writing Articles • The Internet lives for content, and creating content is not hard. It’s pretty easy to write articles, ranging from a mere 200 words (a long email!), to much longer. It’s also trivial to get them published. • Two strategies, one very very (very) simple: • 1. Article Directories You can write and submit short articles to “Article Directories.” Article directories have large numbers of articles that others can freely download and use on their Web sites, blogs, newsletters, etc. • 2. Articles on Targeted Websites • Web site owners often want more content, especially if they don’t need to produce it.

  21. Online activities • Post a blog and tweet about it • Make a video, put on your YouTube channel and connect it back to your site • Do a stunt / promotion • Email marketing • Social Media Monitoring – go tot where your potential users are • Build online WOM (SMWOM)

  22. Looking forward • ‘Build it and they will come’ ??? • Something that will attract an audience among the millions of things we have to choose from • Something that will get people talking with you and others • Something that will continue to generate interest • …Chapter 2

  23. We’re all online • Each of us has an online presence expressed by what we choose to share about others and ourselves. • This happens through continuous and ongoing interaction with others. • Self-presentation may be accurate in depiction or reflect virtual transportation to another “place” or ideal. • The Evil, Dark Side: how much do you care about your privacy?

  24. The History of the Internet

  25. Three Major Players in Internet History

  26. Early Innovations The creation of the Internet is dependent on mankind’s earlier innovations • 1836 - Telegraph by Cooke and Wheatstone • Revolutionized human (tele)communications. • Morse Code a series of dots and dashes used to communicate between humans. This is similar to how computers communicate via (binary 0/1) data today. Although it is much slower!! • 1858-1866 - Transatlantic cable. Allowed direct instantaneous communication across the Atlantic. Today, cables connect all continents and are still a main hub of telecommunications. • 1876 - Telephone. Alexander Graham Bell Exhibits. • Telephones exchanges provide the backbone of Internet connections today. • Modems provide Digital to Audio conversions to allow computers to connect over the telephone network.

  27. Early Innovations The creation of the Internet is dependent on mankind’s earlier innovations 1800s – The Difference Engine and the Analytical Engine, Charles Babbage 1940s – Mainframe computers: ENIAC and UNIVAC 1940s – Transistor, Shockley, Brattain and Bardeen at AT&T. 1950s – Integrated Circuit 1970s -- Microchip

  28. Political Events 1940’s to 1980’s - U.S. vs. Soviet Cold War 1957 - U.S.S.R. launches Sputnik. The US forms the Advanced Research Projects Agency (ARPA) within the Department of Defense (DoD) to build US skills in computer technology. • The start of global telecommunications. Satellites play an important role in transmitting all sorts of data today. • (even think: explosion of cable 1970s)

  29. ARPA Created 1957 - In response, US forms the Advanced Research Projects Agency (ARPA) within the Department of Defense (DoD) to establish US lead in science and technology applicable to the military. 1962- Dr. J.C.R. Licklider was chosen to head ARPA's research in improving the military's use of computer technology. • Licklider was a visionary who sought to make the government's use of computers more interactive. • moved ARPA's contracts from the private sector to universities and laid the foundations for what would become the ARPANET.

  30. The Story of ARPANET - Team Bob Taylor, a psychoacoustician, was director of the computer research program at the Department of Defense's Advanced Research Projects Agency in 1966 when he hit upon the idea of linking computers together. He was awarded $1 Million to develop the network. Larry Roberts, a pioneer in computer networking at MIT's Lincoln Laboratory. He designed the original four-node network, which was to be based on packet-switching, as opposed to circuit-switching. 1969- ARPANET commissioned by DoD for research into networking. The Team included:

  31. Packet-Switching is Key 1962-1968- Packet-switching (PS) networks developed • The Internet relies on packets to transfer data. • Data is split into tiny packets that may take different routes to a destination. The origin is military : for utmost security in transferring information of networks (no single outage point). • More than one route available -- if one route goes down another may be followed. • Networks can withstand large scale destruction (Nuclear attack - This was the time of the Cold War).

  32. The Story of ARPANET – the Nodes 1969– Four nodes and a test • First node at UCLA soon after at: • Stanford Research Institute (SRI) • UCSB • U of Utah

  33. The Story of ARPANET – The IMPs 1969– To connect these four computers – each with its own “language” – Wes Clark suggested to Larry Roberts that 4 small computers that spoke the same language be constructed and connected together. • The small computers were called Information Message Processors (IMP) [Honeywell 516 mini computer with 12K of memory] developed by Bolt Beranek and Newman, Inc. (BBN in Boston)

  34. Steve Crocker Mike Wingfield developed ARPANET network protocol Wingfield built the hardware interface between the UCLA computer and the first IMP Jon Postel Vinton Cerf developed Domain Name System, FTP, Telnet, and the Internet Protocol. develop TCP/IP The Birth of the Internet The plan was unprecedented: Kleinrock, a pioneering computer science professor at UCLA, and his small group of graduate students hoped to log onto the Stanford computer and try to send it some data. Bill Naylor

  35. The Birth of the Internet They would start by typing "login," and seeing if the letters appeared on the far-off monitor. Kleinrock : "We set up a telephone connection between us and the guys at SRI...," "We typed the L and we asked on the phone, "Do you see the L?" "Yes, we see the L," came the response. "We typed the O, and we asked, "Do you see the O." "Yes, we see the O." "Then we typed the G, and the system crashed"... Yet a revolution had began"... Source: Sacramento Bee, May 1, 1996, p.D1 LOG

  36. The Birth of the Internet 1971- Ray Tomlinson of BBN invents email program to send messages across a distributed network. The original program was derived from two others: • an intra-machine email program (SNDMSG) and an experimental file • transfer program (CPYNET) • 15 nodes (23 hosts) on ARPANET. The first e-mail message?? qwertyuiop

  37. The Birth of the Internet 1973- Global Networking becomes a reality • First international connections to the ARPANET: University College of London (England) and Royal Radar Establishment (Norway) 1974- Packets become mode of transfer • Transmission Control Program (TCP) specified. Packet network Intercommunication -- the basis of Internet Communication. • Telenet, a commercial version of ARPANET, opened -- the first public packet data service. • Started by BB&N, bought by GTE then Sprint • “Sprintlink” (intranet connected into Internet)

  38. The Birth of the Internet 1977 - E-mail takes off, Internet becomes a reality • Number of hosts breaks 100. • THEORYNET provides electronic mail to over 100 researchers in computer science (using a locally developed E-mail system and TELENET for access to server). 1979 - News Groups born • Computer Science Department research computer network established in USA. • USENET established using UUCP. • A collection of discussions groups, news groups. • 3 news groups established by the end of the year • Almost any topic now has a discussion group.

  39. The Birth of the Internet 1979- News Groups born • Computer Science Department research computer network established in USA. • USENET established using UUCP. • USENET still thrives today. (usenet.org) • A collection of discussions groups, news groups. • Almost any topic now has a discussion group.

  40. The Birth of the Internet 1984- Growth of Internet Continues • Number of hosts breaks 1,000. • Domain Name Server (DNS) introduced. Instead of 123.456.789.10 it is easier to remember something like www.myuniversity.mydept.mynetwork.mycountry • ( e.g. www.cs.cf.ac.uk). 1986- Power of Internet Realized • 5, 000 Hosts. 241 News groups. • NSFNET created when NSF establishes 5 super-computing centers to provide high-computing power for all -- This allows an explosion of connections, especially from universities.

  41. The Birth of the Internet 1987- Commercialization of Internet Born • Number of hosts 28,000. 1988 • Internet Relay Chat (IRC) developed 1989- Large growth in Internet • Number of hosts breaks 100,000 • First relays between a commercial electronic mail carrier and the Internet

  42. Tim Berners-Lee invented the World Wide Web in 1989.

  43. The Birth of the Internet 1990- Expansion of Internet continues • 300,000 Hosts. 1,000 News groups • ARPANET ceases to exist • Archie released files can be searched and retrieved (FTP) by name. • The World comes on-line (world.std.com), becoming the first commercial provider of Internet dial-up access.

  44. The Birth of the Internet 1991 - Friendly User Interface to Internet established • Gopher released by Paul Lindner and Mark P. McCahill from the U of Minnesota. • Text based, menu-driven interface to access internet resources. • No need to remember or even know complex computer command. User Friendly Interface (?). • Largely superseded by WWW, these days.

  45. The Birth of the Internet 1992 - Multimedia changes the face of the Internet • Number of hosts breaks 1 Million. News groups 4,000 • The term "Surfing the Internet" is coined by Jean Armour Polly.

  46. The Birth of the Internet 1993- The WWW Revolution truly begins • Number of Hosts 2 Million. 600 WWW sites. • The Mosaic Web browser is released (by a group of 10 students from U of I at Champaign-Urbana) on the Net, gaining 2 million and fueling a 341,634% annual growth rate for Web traffic.

  47. The Birth of the Internet 1993- The WWW Revolution truly begins • The White House opens its Web page and the President gets an e-mail address. • Business and Media really take notice of the Internet. • Mosaic takes the Internet by storm. • User Friendly Graphical Front End to the World Wide Web. • Develops into Netscape -- first popular WWW browser (then Microsoft & IE, then…) .

  48. The Birth of the Internet

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