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AmeriCorps:

Enhance recruitment, identity, stakeholder engagement with AmeriCorps. Collaborate to strengthen branding, web presence, and communication strategies. Explore ways to increase program support and connections.

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AmeriCorps:

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  1. AmeriCorps: Working Together on Recruitment, Identity, and Stakeholder Engagement

  2. AmeriCorps: Working Together • Welcome • Goals • Share new recruitment site and get feedback • Reinforce branding to increase recruitment, sustainability and program support • Sharing your message to increase stakeholder engagement • Who is in the room • Teams OEA and OGR and in the audience….

  3. Recruitment • Our Goals • Single destination for potential members to begin their search • Boost access to all our programs year round (program vs. positions) • More applicants converted to members • Best way to get your feedback is to dig right in to the website.

  4. Identity • Our Goals • Reinforce branding and the way we communicate our brand to increase recruitment, sustainability, and program support

  5. Identity • What we can do together to increase identity… • Video production (Detroit Urban Safety Corps) • Continue to improve our web presence • Share your accomplishments,news and ours (#AmeriCorpsWorks) • Engage us in your news releases…Artist Year example • Need a template script? • Strategic support • Focus months – a guide • Research – co branding • Provide template resources to standardize the way we describe national service programs and grantee relationships • Reinforce branding guidance • Getting the full picture: national, state, and local

  6. Identity • What we can do together to increase identity… • Your best assets: trained AmeriCorps members, Board members, Local validators who have benefited from your service (superintendent, principal, mayor, etc.) • VIDEO (again) – tell us you best stories so that we can film them • Engagement@cns.govPressOffice@cns.govDigitalMedia@cns.gov • What do you need from us? What are we missing?

  7. Stakeholder Engagement • Putting our best foot forward • Effective site visits • Common language • Sharing information with each other GovernmentRelations@cns.gov

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