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Media Advertising

Media Advertising. Implicit Versus Explicit Advertising. Explicit Ads Fully and clearly express or demonstrate what the product is and how it is beneficial to the audience. Focus is on the product or service and getting out the information which describes it.

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Media Advertising

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  1. Media Advertising

  2. Implicit Versus Explicit Advertising • Explicit Ads • Fully and clearly express or demonstrate what the product is and how it is beneficial to the audience. • Focus is on the product or service and getting out the information which describes it. • There are no value statements made in the ad. • Here is an example of an Explicit Ad: • http://www.youtube.com/watch?v=QwRISkyV_B8

  3. Implicit versus Explicit Advertising • Implicit Ads • The benefits of the product or service are implied, rather than clearly stated. • In some cases the benefits may have very little to do with the actual product. Here is an ad with a strong Implicit Message http://www.youtube.com/watch?v=Q8H5263jCGg

  4. What is the Explicit Message?What is the Implicit Message? Who is the Target Audience for this Advertisement?

  5. New Kind of Ads • Then along came ads that did not seem to have an implicit or explicit message. • The goal seemed to be to create something that entertained people and then the audience would associate their product with a well executed, usually funny, advertisement. • Do you remember this one: • http://www.youtube.com/watch?v=TVblWq3tDwY

  6. Viral Marketing • The company felt that it did not need to describe or provide information about a product that had been on the market for over 100 years. • The success of this ad was not just seen through the amount of people who watched it, but also the amount of people who tried to copy it. • http://www.youtube.com/watch?v=Tg_Ds47LkQ4&feature=fvwrel

  7. Viral Marketing • One of the first ads to “Go Viral” was this: • http://www.youtube.com/watch?v=TnzFRV1LwIo • The success of this video led to copycats like these: • http://www.youtube.com/watch?v=YuID4v-8lAo&feature=related • http://www.youtube.com/watch?v=e7sxTAB7zn4&feature=related

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