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ADVOCACY TRAINING

ADVOCACY TRAINING. Effectively Communicating with Policymakers and the Media. “Never doubt that a small group of thoughtful, committed citizens can change the world.” Margaret Mead 1901 – 1978. OBJECTIVES. What is advocacy? Key audiences Building partnerships Telling your story

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ADVOCACY TRAINING

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  1. ADVOCACY TRAINING Effectively Communicating with Policymakers and the Media

  2. “Never doubt that a small group of thoughtful, committed citizens can change the world.” Margaret Mead 1901 – 1978

  3. OBJECTIVES • What is advocacy? • Key audiences • Building partnerships • Telling your story • Communications tactics • Sustaining advocacy • What is success?

  4. WHAT IS ADVOCACY? Speech, written word and/or action regarding issue – delivered by a supporter or defender of the issue … You! • Fact sheets • One-on-one meetings • Rallies • Testimony • Commentaries • Letters-to-the-editor / opinion editorials

  5. WHY ADVOCACY? • Put a face on the issue • Demonstrate human impacts • Build trust • Become a resource • You have a right!

  6. KEY AUDIENCES Those who can enact policies, educate audiences, and/or support your issue

  7. BUILDING PARTNERSHIPS • Share common short-term and long-term goal(s) • Demonstrate broad and diverse support • Appeal to your audiences • Provide communications networks

  8. POTENTIAL PARTNERS WHO? • Business • Community-based organizations • Ethnic groups • Faith-based organizations • Non-profit health organizations

  9. TELLING YOUR STORY • Identify issues • Obtain facts • Develop messages • Anticipate questions

  10. COMMUNICATIONS TACTICS • Policymaker outreach • Media relations • Constituent and partner education • Business community outreach

  11. POLICYMAKER OUTREACHLegislative Visits • District-specific or leadership • Demonstrate broad support • Designate a team leader • Be brief • Offer yourself as a resource

  12. POLICYMAKER OUTREACHOther Audiences, Same Approach • US Senators and Congressional Representatives • Regulators • County Supervisors • City Council members

  13. MEDIA RELATIONS Outreach to Reporters • Have your facts straight • Make it relevant • If you can’t answer, get back to them • No such thing as off the record • Media training is recommended • Offer yourself as a resource

  14. CONSTITUENT AND PARTNER EDUCATION • Identify common ground • Stay in touch • Provide information about your efforts • Keep them updated • Assist them when you can

  15. SUSTAINING ADVOCACY • Have a plan for regular contact • Send information through various sources • Provide invitations to events & tours

  16. WHAT IS SUCCESS • Organizing • Identify goals • Identify objectives • Becoming a resource • Positive media coverage • Impacting policy

  17. Questions?

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