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All About the Invites

All About the Invites. First things First. Set Up Your Follow Up Plan. What will I say when I follow up? When will I follow up? How many times do I follow up? Is a first time follow up different than a second, or third etc.? What if they ask questions about the class?

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All About the Invites

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  1. All About the Invites First things First

  2. Set Up Your Follow Up Plan • What will I say when I follow up? • When will I follow up? • How many times do I follow up? • Is a first time follow up different than a second, or third etc.? • What if they ask questions about the class? • How do I know who to follow up with? • What is the long term goal of following up?

  3. What will I say? • First call - First time registrant. “Hi Sally, This is Paul Baxter with The Heckman Mortgage Group, I am following up on yesterdays Agent Mastermind class. Did you have a chance to be on the class or do you need the replay?”

  4. What will I say? * No = “ok, no stress, I can send you the link to the replay and power point. It was a really great class about managing your entire social media presence in 10 minutes a day. Let me know if you have any questions about it. Look for next weeks invitation on Friday.”

  5. What will I say? • Yes – “Great, what did you think?” “Do you want the replay link and power point from class?” • This is why it’s important for you to be on class.

  6. What will I say? • Second call – Second week after they register. • “Hi Sally, This is Paul Baxter with The Heckman Mortgage Group, I am following up on yesterdays Agent Mastermind class. Did you have a chance to be on the class or do you need the replay?”

  7. What will I say? • * No = “ok, no stress, I can send you the link to the replay and power point. It was a really great class about blah blahblah. Let me know if you have any questions about it. Look for next weeks invitation on Friday.”

  8. What will I say? • Yes – “Great, what did you think?” “Do you want the replay link and power point from class?” • This is why it’s important for you to be on class.

  9. What will I say? • Third call – Third week after they register. • “Hi Sally, This is Paul Baxter with The Heckman Mortgage Group, I am following up on yesterdays Agent Mastermind class. Did you have a chance to be on the class or do you need the replay?

  10. What will I say? • * No = “ok, no stress, I can send you the link to the replay and power point. It was a really great class about so on and so forth. I will send the replay link over again. Look for next weeks invitation on Friday. Speaking of Friday, I am going to be in your area. I would love to buy you a cup of coffee and learn more about your business and help you implement some of the strategies you are learning on the class.”

  11. What will I say? • Yes – “Great, what did you think?” “Do you want the replay link and power point from class? Look for next weeks invitation on Friday. Speaking of Friday, I am going to be in your area. I would love to buy you a cup of coffee and learn more about your business and help you implement some of the strategies you are learning on the class.”

  12. When will I call them? • Wednesday!!!!!!!!! For AMM Follow Up • Every week on Wednesday.

  13. How many times do I call? • Every Wednesday, until they are a partner or I decide they are not a good fit. • I decide if they are a fit or not.

  14. Is a first time follow up different than a second, or third etc.? • Yes!!!! • It’s like dating. Nuff said • Consistency creates Credibility • Credibility creates Trust • Give time for the trust to develop.

  15. Is a first time follow up different than a second, or third etc.? • New thought on this. • Reciprocity!!! • By the third call you have given them something of value 3 times. • They feel a great need to reciprocate your gift. • Makes getting those face to faces so much easier.

  16. What if they ask questions about the class? • If you know the answer…..sweet. • If not, it is ok to say…I don’t know but I can find out for you. • Ask the group on http://www.facebook.com/groups/LOAgentMastermind/ or http://www.facebook.com/groups/loufa/ • Send an email to support@themarketinganimals.com • Call the coach of the program you have.

  17. How do I know who to follow up with? • Nice and easy….you get an email notification for every registrant. • The notification includes; first and last name, email address, and company name. It will have their phone number if they have provided it. If not Google search them to get the phone number. • Set up a Google Doc or Excell Spreadsheet. • Fields = First Name, Last Name, Email Address, Phone Number, Company Name, Sign Up Date, Call 1, Call 2, Call 3, Notes

  18. What is the long term goal of following up? • To help agents in my market area grow their business. • To develop a referral partnership. • To be seen in my market as the Go To Guy for marketing real estate. • To make more MONEY!!!!!!!!!!!!

  19. All About Invites Part 2 Lets Get Them There

  20. Set Up The Invite • Get the invitation www.agentmastermind.com/invites Friday morning

  21. Email The Invite • The Subject line is the most important part of your email. That is what will determine if they open the email or not. www.subjectline.com • Make sure the subject catches their attention. “I just tried to find you on a couple social media sites?”

  22. After I ran through subjectline.com “Become more Social today”

  23. Email the Invite • Gmail and Outlook will allow up to 200 sends. • Follow My Clients warm list bulk email. • MailChimp – BomBom – Icontact (just to name a few) warm list bulk email. • For cold email lists there is www.velocity-software.net www.myzensend.com www.sharperemail.com

  24. Invite them through Social Media • Facebook – post your invite on your fan page. Do NOT just post the link with some text. Include the URL in the text of your post, then upload a photo with the post. This will increase the number of fans who see your post in their news feed. Images generate 120% more engagement than text or links.

  25. Invite them through Social Media • LinkedIn – there 2 very effective ways to invite in LI. 1st – Send an In Mail to all of your RE agent connections. 100% deliverability. You can send 50 per message, so make sure you have your agent connections in “tags” of 50. 2nd – You can post your invitation to the discussion board of any and all of your groups. DO NOT let the invitation be only thing you ever post in the group. Post cool tips, current info on the industry through out the week. Then your invitation has more credibility when you do post it.

  26. Invite them through Social Media • Pinterest – Post an image and hyperlink it to your invite. Make sure it is the same image you used in your FB post. • Google+ - post on your profile as well as your business page and share with your circles. • Twitter – tweet the invite to your followers. * Include hashtags # in your posts on FB and Twitter.

  27. Video Invites • Hands down the most effective way to get your message out. • More credibility when it is your face asking with your mouth for them to join in on this great learning opportunity. • Brands you as someone different in the industry.

  28. Video Invites • Host on Weebly • Host on youtube • Host in vimeo • Host in vidler • Embed on your video blog

  29. You have a plan in place for; Organize, Follow Up, Invite. That is a “conversion plan” Now it’s just time to Implement!!!!!

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