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V602 eBusiness in Financial Services. Ian Reynolds eBusiness Team, Sybase Europe Ian.reynolds@sybase.com. Introduction. Who am I? Ian Reynolds – Senior eBusiness Manager (Sybase Europe) At Sybase for 3 years Based in London, UK Worked in finance for 15 years
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V602eBusiness in Financial Services • Ian Reynolds • eBusiness Team, Sybase Europe • Ian.reynolds@sybase.com
Introduction Who am I? • Ian Reynolds – Senior eBusiness Manager (Sybase Europe) • At Sybase for 3 years • Based in London, UK • Worked in finance for 15 years • Overseen several eBusiness implementations
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Under the following areas: • Overview and Business Issues • Solution Overview, Features and Components • Examples • Summary
Objectives and Caveats • Overview not deeply technical • More business than technology • Mainly European experiences though globally applicable • Mainly investment banking
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Summary
Sybase in Financial Services • Track record in supporting financial services requiring resilient systems to run mission-critical applications • 56% market share in securities • 6 out of 10 stock trades on Wall Street, including NYSE • 68% market share in investment banks C U S T O M E R S U C C E S S • New York Stock Exchange • Deutsche Bank • Commerzbank • Citibank • WestLB • Reuters • ING • JP Morgan Chase • Goldman Sachs • CSFB • Merrill Lynch • Morgan Stanley • Salomon Smith Barney • HSBC
Overview of Market Drivers in Finance • Business Environment • Technology Challenges • IT & Business Operations • eBusiness
Business Environment - Status Legislation Cost Control Economic Slowdown Increased Competition Balance between front & back office headcount
Business Environment - Legislation Regulatory Authorities Information Management Tighter compliance Greater information sharing Reporting tools Increased headcount Data Protection Storage Risk Issues & T+1 Reduce Capital base Operational Efficiency STP
Technology Challenges • Justifying the IT budget • Managing rate of technology change
Technology Challenges – Justifying Investment in IT • IT investment • Revenue generation • Cost reduction • Non-discretionary • Staying in business • Vendor imposed • Most justify on business case • Typically 2-3 years • 6 months for some Web investments
Technology Challenges – Managing the Rate of Change • Products don’t work as specified • New technology imposed learning curve • Middleware did not meet business requirements
IT & Business Operations • Data Quality & Integration • Business Process Integration • Straight Through Processing • Business Continuity • Security
IT & Business Operations - Data Quality & Integration • Data Quality • Management of unstructured data management more of an issue • Data Cleansing • Data Integration • Legacy system integration • Mergers & acquisitions • New data formats
IT & Business Operations - Business Process Integration • Internal – front & back office integration • External – standards for transactions/trades between institutions • Operational Risk • A greater understanding that many of the most costly losses of recent years were caused by operational failure
STP greater internal efficiencies and less human interventions pre-requisite for shorter trade cycles T+1 The shortening of transaction cycles will release large amounts of capital that are tied up in settlement risk Issues Non-technical Staff training & culture Cost of compliance Systems integration IT & Business Operations - STP/T+1
IT & Business Operations - DR & Business Continuity • Mandatory requirement • Internally and externally audited • No manual operational fallback • More focus on business continuity in the last year
IT & Business Operations - Security • Increased focus in the last year • Hacking • Operational Risk concerns • Technology is only part of the solution • Adherence to procedures • Vigilance and awareness of threats
E-Business • Focus • Portal Solutions
E-Business - Portal Solutions • Varying levels of maturity • Client self-service and On-line banking – most mature • Internal Application Integration and Administration self-service • Front end personalisation & content management vs integration • Customer/client service • 24/7 for consumers • Integrated applications • Cost reduction • Staff costs • Transaction costs
Conclusions – Market Dynamics • Pressure points:- • Economic slowdown, competition • Legislation • Cost reduction/containment • Investment justification • Business case • Revenue generation • Cost reduction • Capital base reduction • Obligatory – staying the in the business
Conclusions – Key Focus • Primary focus • STP • not completely implemented • Integrated front – back office solution • Portal solutions • Front end personalisation vs back office integration • Secondary focus • Information management & reporting • Data warehousing • Risk management tools • Business Process Outsourcing
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Summary
Sybase - Technology What eBusiness technology has Sybase developed to address these issues? • Portal • Integration • Financial Fusion • Data Movement
Power Designer Enterprise Portal - Web & Mobile Access Process Server Biz Tracker Integration Server Application Adapters Web Services PowerJ Application Server Business Intelligence Replication Database Metadata Repository - Configuration Security - Install - Management SYBASE e-Business Platform Sybase – eBusiness Product Set
Sybase - Solutions What value propositions has Sybase developed to address these issues? • Information Portals • Business Process and Systems Integration • Straight Through Processing • Business Continuity
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Summary
Information Portal - Overview • Research reflects the organisation that produces it - an organisation is judged by its research. • The areas being researched reflect the perceived priorities of a company • Analysts are highly paid skilled and highly paid individuals • Research is tied into investment process • Research includes: • Equity Research which is organised by company, sector, and region as well by trends in the broad economic sector. • Fixed Income Research which is key economic data to help determine trends for the debt markets. • Many recent costly mistakes
Information Portal – Business Issues • Methods of distribution • Time Criticality • Difficult to contribute information • Real-time feeds, audio and video formats • Proprietary Sites • Client personalisation and feedback options • Workflow and Editorial management • Correlating what is being viewed with the research and with trade-flows
Information Portal – Solution Description A platform which will enable the creation, management, delivery and presentation of financial research information in a personalised and secure manner.
Information Portal – Key Features • Security • Integration • Creation and Contribution • Workflow • Search • Presentation and Device Options • Personalisation • Reporting and Analysis
Information Portal – Solution Diagram Wireless Option Application Server Enterprise Portal Content Management
My Portal My Content Stocks News Application White Paper: Why You Need Content Management NASDAQ 3962.50 +154.50 DJIA 11099.40 +281.75 Portal UI Editions Staging Area Workareas Information Portal – Architecture Development Time Run Time Sybase Portal Server Content Management Tool edit todo
Information Portal - Examples • UK Bank – Automate creation of fixed income reports • German Bank – Automate creation of equity reports and other customer services
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Summary
Integration - Overview • Banks need a complete infrastructure solution is capable of linking legacy systems to e-Business servers. • Support for XML is key, as XML variants are becoming increasingly important in all areas of financial services. • Ability to transform source data to any format that might be required by a specific target system. Various message protocols such as FIX, Swift and Omgeo are used in the financial markets, for different areas of the market.
Integration – Business Issues • Packages application integration (CRM) • Mergers and Acquisitions • Web Integration • Straight Through Processing • eBusiness • Cost reduction • Increased time cycles • Competition and consumer power • Operation efficiency and risk reduction
Integration – Solution Description Comprehensive process and data integration solution supporting EAI, Web Services, and next-generation B2Bi protocols like ebXML and RosettaNet
Integration – Key Features • Message Broker • Visualisation • Web Services • Application, Technology and Protocol Adapters • Links Java and XML Documents. • Links to J2EE compliant Application Servers • Process Automation
Application Server Integration – Product Diagram Web Svs Integrator Biz Tracker Process Server E-Biz Integrator XML Adapter
Integration – Architecture Portal CICS Data, Applications Portal Server XJS/390 Portal Foundation Web Browsing Front Office Applications Adapters App Server C’party Back Office Applications Process Server Adapters Data Feeds Integration Server Adapters Web Services Integrator Other Legacy Applications Adapters External Service BizTracker
Integration – Examples • UK Mortgage Bank – business process management solution using XML • UK International Bank – automated settlement
Agenda • Overview of the business drivers in investment banking • The Sybase value propositions to address these issues • Information Portals • Business Process and System Integration • Straight Through Processing • Business Continuity • Summary
STP - Overview “STP is the process of seamlessly passing financial information to all parties to the transaction process, spanning investment manager decision through to reconciliation, without manual handling or redundant processing.”
STP – Business Issues • Fund Managers want STP for error & cost & risk reduction. • Retail Banks and Brokers want STP for easier cross border trading with error and cost reduction. • Retail clients increasingly expect on-line trading systems to deliver real time execution on a Global basis. • Faster settlement times • Reduce aspects of risk • Regulatory Events • Technology/ Format Changes
STP – Solution Description A platform which will enable the automation of manual procedures from end-to-end, thereby reducing errors and time-consuming administration.
STP – Key Features • Financial Specific protocol support • Financial Message format support • Integration • Trade workflow automation • Application Server features (HA, clustering, load-balancing)
STP – Solution Diagram STP Consulting & Integration Financial Fusion / Sybase PS / Partners STP Message Formats & Adapters: FIX, SWIFT, GSTP, Omgeo, … Custom Extended Financial Services Platform: Financial Fusion Server – Message Broker - EAS
FFS STP – Architecture Financial Fusion STP Front Office Systems Middle Office Systems Back Office Systems SPS Sybase Professional Services Application Integration State Database Alerts Engine ASE+ Message Broker Protocol Support Connectivity Layer Application Server : Scalability, Availability, Performance, Strategic Value Proposition EAS