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Worldreader. Worldreader is a not for profit organisation that promotes reading, right across the developing world We are building a sustainable model so that wherever you can get a phone call, you can get a book.
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Worldreader • Worldreader is a not for profit organisation that promotes reading, right across the developing world • We are building a sustainable model so that wherever you can get a phone call, you can get a book. • We use simple, affordable and accessible technology and up to now we work on two platforms: • E-readers – great reading experience, low penetration (but growing) • Feature phones – good reading experience, enormous penetration (and growing) • Both of the Worldreader reading platforms function well in areas where connectivity is basic (2G or EDGE) thereby impacting the largest group of persons in-need on the planet. This is transformational
The Worldreader Everywhere Model Delivering books over… ...existing 2G mobile connectivity, on… + …two existing digital platforms, to… …millions of people who are illiterate or poorly literate, creating ….. …a self sufficient population of leaders, doctors, teachers, entrepreneurs and much more
Optimizing for existing infrastructure: Why 2G is our preferred route to end-user
And among mobile phones: Why feature phones are our preferred route to end-user
Worldreader has more than 100 publishers and authors signed up from both the developed and developing world To date more than 1750 books digitised of which over 1000 are from Africa
Results – e-readersAfter 1 year: Improvements in students’ English skills • Dramatically increased access to books • Pre: 3.6 books/student in home • Post: 107 books/student • “Reading is the single most critical skill in early education. Children without reading skills are on a lifetime trajectory of limited opportunity” • - USAID Primary school students in Ghana tested using the West African Examination Council’s English subject test
E-readers Current projects Country: Ethiopia Soon: 50 e-readers Model: Library Country: Tanzania Current: 60 e-readers Model: Classroom Country: Ghana Current:1200 e-readers Model: Individual Country: Rwanda Current: 50 e-readers Model: Library Country: Uganda Current: 100 e-readers Model: Classroom Country: Kenya Current: 1000+ e-readers Model: Individual, Classroom, Library + future partners in Malawi, S. Africa, Zimbabwe We reach more than 10,000 children and have delivered almost 500,000 e-books
Worldreader Mobilein test but has achieved enormous word of mouth reach Key Metrics My books Search Top 10 Children’s Education Career Romance Health Language We have detailed data on many of our users, by country, including books read, number of pages read, time spent reading, device used etc
Worldreader Mobile Meet the readers Mr. Average Reader Miss Active Reader • On average our readers are: • Male (82%) • Young 16-35 (90%) • Student (41%) • Our most active readers are: • Female (70% of active users) *Based on user data and proprietary user research conducted via Worldreader Mobile with over 20,000 participants (Sep 2012)
Worldreader MobileBuilding authority in m-reading and m-education with ongoing research • Year long research project started in Dec 2012 • Goal: how to design successful m-reading programs and discover where • biggest opportunities are for advancement of literacy using m-reading
