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La Moda Italiana. La Moda Italiana. Italy is famous for fashion. Long history of fashion. Big industry in Italy. Many famous fashion houses. Typical Italian style. La Moda Italiana. Long History of Fashion Famous since 11 th Century for fashion and design.
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La ModaItaliana • Italy is famous for fashion. • Long history of fashion. • Big industry in Italy. • Many famous fashion houses. • Typical Italian style.
La ModaItaliana • Long History of Fashion • Famous since 11th Century for fashion and design. • Huge producer of textiles, fabrics and shoes. • Renaissance fashion mirrored Renaissance art; influence of ancient Greece and Rome.
La ModaItaliana • Long History of Fashion • Decline of Italian fashion in 17th Century until 1950s. • French and American fashion took the lead. • Italian fashion made a huge come-back in 1950s with many fashion shows and celebrity following.
La ModaItaliana • Fashion Industry in Italy • Producer of textiles, fabrics, shoes and jewellery in 11th – 16th Centuries. • Milan, Florence and Rome major centres of European fashion. • Milan: Versace, Dolce and Gabbana, Prada.
La ModaItaliana • Fashion Industry in Italy • Florence: Gucci, Roberto Cavalli, Pucci, leather. • Rome: Valentino, Fendi, Bulgari. • Miumiu (Prada) made €230,000,000 profit in Jan – June 2012.
La ModaItaliana • Famous Fashion Houses: Prada • Milan, founded 1913 by Mario Prada. • Makes clothes, handbags, shoes, perfume, jewellery. • Revenue: €2.15 billion • In 2010.
La ModaItaliana • Famous Italian Fashion Houses: Gucci. • Florence, founded in 1921 by Guccio Gucci. • Makes clothes, jewellery, leather goods and shoes. • Revenue: €4 billion • In 2009.
La ModaItaliana • Famous Italian Fashion Houses: Dolce and Gabbana. • Milan: founded in 1985 by Domenico Dolce and Stefano Gabbana. • Makes: Clothes, shoes, bags, watches, sunglasses. • Revenue: €1 billion in 2011.
La ModaItaliana • Typical Italian Style • Classic, tailored, emphasis on good quality. • Italians put great importance on looking well; “fare la bellafigura”. • Not too colourful, simple patterns.
La ModaItaliana • 1950s
La ModaItaliana • 1960s
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La ModaItaliana • Italian Style Today
La ModaItaliana • Italian Style Today
La ModaItaliana • Italian Style Today
La ModaItaliana • Italian Style Today
La ModaItaliana • Italian Style Today
La ModaItaliana • Italian Style Today