Netball South Africa & Way forward

1. Netball South Africa & Way forward 28 January 2014, Parliament Portfolio Committee

2. “Statistics show that women influence the purchase of, or buy 80% of consumer goods, and are starting new businesses at twice the rate of their male counterparts – yet they are often an underrated and ignored market!”

3. Building a Foundation

4. Building a clear Vision for Netball

5. Building towards a Sustainable Season Building towards a new dynamic Netball South African season structure – that aims to have over 40 matches live plus various 26 minute magazine show on all aspects of Netball ±15 matches, all live + repeats ± 8 matches, live + repeats 55 matches , 30 live Local leagues Local leagues Local leagues Local leagues Netball South Africa now has a comprehensive season structure that allows for better planning and for potential investors to showcase their brand from grass-roots level through to International.

6. Building a Clear Commercial Strategy Core Areas Pro Netball National Teams Amateur Netball Naming Rights Partners Sponsor 1 Sponsor 2 Sponsor 3 “Official Partners” (3 in total) 2 3 1 3 1 2 “Brand Partners” (4 in total) P1 P1 P2 P1 P2 P2 P3 P4 P3 P4 P3 P4 “Official Suppliers” (limited by category exclusivity) S1 S2 Etc S1 S2 Etc S1 S2 Etc Broadcast Partner / Government / Lottery This model allows Netball South Africa to segment its various areas of the sport into 3 distinctive categories: National Teams, Professional Netball and Amateur Netball. Therefore, creating more commercial opportunities and areas for sponsors to choose from.

7. 2013 Positives

8. Commercial • Renewal of the SPAR agreement for a further 4 years. • Inclusion of the U21 and U19 National Teams into this sponsorship • 50% Increase from the previous agreement • Renewal of Tsogo Sun agreement • 30% Increase from previous agreement • Signing of the SuperSport contract • 5 Year exclusive contract involving funding, marketing and live exposure of netball • Agreements with foreign broadcasting agencies to showcase our home Internationals and local competitions • Signing of the Mitre contract • 7 Year contract involving all NSA ball needs plus financial components • Signing of the Asics contract • 3 Year contract for National Teams Kit and Footwear • Puma • 3 Year contract for all NPL Teams

9. Administration & Operations • Various Tours & Tournaments • U21 Tri-Nations in Pretoria • U21 World Cup in Glasgow • Senior Team’s African Championships • Senior Team’s Test Series in England • Senior Team’s home Tri-Nations in NMB • Senior Team’s upcoming Diamond Challenge • Senior Team’s upcoming Fast Five Series in New Zealand • U19 & U21 National Champs • SPAR Senior National Champs • Strengthening of NSA’s position with Africa Netball • Key positions on Africa Netball Executive • Improvement of NSA resources & partnerships • Appointment of a PR & Media Agency • Conducting key research report and audit on netball • Running and improvement of our events • Improvements of office and Communications • National Road Shows and Meetings • Press releases, websites, data capturing, Executive portfolios

10. Marketing & PR • “Everything Netball Show” • 26 Min show about netball across all age groups and areas • Live matches • A total 12 Matches will have been broadcast live this year by SuperSport (excluding Fast Series) • Highlights, repeats and overseas coverage of our matches and local content • Varsity Cup matches and new event • Showcasing of the SPAR National Champs Final • 26 Minute highlights of the final along with various repeats • Various launches that gained television exposure • POWA Alliance • Various Sponsorship launches (SPAR, SuperSport) • Senior Team’s Africa Champs awards • Certain players becoming brand ambassadors through some of our sponsors • Certain players becoming presenters with SuperSport • Constant interaction with the media

11. Independent Audit on Netball (snippet) Approximately 4,9 million Netball followers can be segmented as follows: Approximately 1,9 million Adult and Junior Netball players in South Africa can be segmented as follows:

12. & The Negatives

13. General Challenges • Commercial • The ability to launch the NPL this year • Additional income streams and support from both corporate SAand Government • Slickness and improvement on running and managing our major events • Administration • Lack of key full-time staffing positions within NSA, mainly key positions such as operations and finance • Still far away from being a fully fledged professionally run Federation • Improvement of planning and being able to stick to stringent budgets • Improvement of communications and PR to stakeholders • Proper Participation Agreements and Tendering processes for hosting major NSA Events • Lack of core capabilities on LOC’s being able to host major events to the level we all wish to meet • National Teams • Lack of additional funding and resources • Over budgeting as a result of poor planning

14. Way Forward

15. Keeping Focused on Our Vision! • World Class Federation (Win off the field) • We have to adopt a more professional style of managing our federation as a business • Increase our full-time staff capabilities but seek the best people to do the job • Adopt a whole new way of how we do business and present ourselves, going as far a new identity! • Finances (Make Money) • We have seen over 200 national and international companies and brands this past year. We have to continue doing so as the market has shown interest and it’s a matter of time until some major deals are concluded. • The above, however, depends largely on how we manage ourselves and our business so as to create a strong perception that netball is a good alternative investment opportunity. • National Teams (Win on the field) • Set realistic targets for being consistently in the top 3 rankings in the world, in all age groups • To achieve this we need a consistent season with strong local competitions such as the NPL • Comprehensive season structure to allow for proper planning, 2 to 3 years in advance. • Improve on our High performance programmes, resources and talent identification initiatives • Pitch for 2019 World Cup and use this as a key end result target in achieving all key milestones. • Grow and Develop • Expose Netball as much as we can to the market with the live television platform available • Ensure our Regions and stakeholders follow the same goals and targets as NSA • Continue with the coaching of coaches and umpires at all levels to ensure the growth and development of our sport • Build netball heroes and our national team so as to allow for young aspiring players to want to do the same

16. In order to be competitive on the field, we need to be even more competitive off it!!

17. Building new exciting Brands World Cups CWG National Regional Events National Youth Events

18. Strategically – NPL Will be Our Most Important Brand!

19. Creating new heroes for aspirational young girls across the country!

20. Vibrant and Sexy – New Age Netball!

21. Presented in a whole new way! Furious Family Entertaining Fast! Fun! Celebrity Eventing at matches will follow a similar theme, look and feel, especially for live broadcast: Branding, Music, MC and DJ, merchandise, cheer-leaders, crowd interaction, prizes and lucky draws! Children from local schools will play a big part.

22. Other Countries are doing it, so why cant we? Renae Hallinan, is the face of FIT Health Insurance. England are Promoting Netball as a Healthy & Beautiful Lifestyle, using their Star Players! Sharelle McMahon, captain of the Australian netball team

23. Vibrant Marketing & Unified Messaging!

24. NPL Summary

25. A New Beginning

26. Out with the Old……

27. And in with the New!

28. Who is holding the key to your success? Don’t ask what netball is doing for you but rather what you can for it!