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Marco Ilardi: Optimizing Your Online Presence with Innovative Services and Solut

Discover how Marco Ilardi can help enhance your online presence with cutting-edge services & solutions. From website optimization to innovative strategies

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Marco Ilardi: Optimizing Your Online Presence with Innovative Services and Solut

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  1. MarcoIlardi:OptimizingYourOnline PresencewithInnovativeServicesand Solutions MarcoIlardiisamultifacetedprofessional,excellingindigitalentrepreneurship,mobileappdevelopment,marketing,andbrandSERPs andknowledgepanels.Inadditiontohistech-relatedpursuits,heisalso anaccomplishedfoodbloggerandservesasthedirectorofCinqueGusti,arenownedfoodmagazine. BorninNaples,Italy,Marcostartedhiscareerasaresearcheratthe UniversityofNaples.ThenhemovedtoIBMforafewyearsbefore establishinghisowncompanyMicropedia,whichdealswith weband mobileapplicationdevelopment,SEO,andcommunication. Marcoholdsadegreein geologyandhasauthoredseveralscientific publicationsontopicsrelatedtogeomorphology. RecentlywehadtheopportunitytositdownwithMarcoIlarditogain insightsintohowheishelpingbusinesseswithhisinnovativeservices andsolutions. Belowarethehighlightsoftheinterview: Q)Wewouldlovetohearmoreaboutyourprofessionaljourney! Couldyoubrieflyoverviewyourcareerandhowyougottowhere youaretoday? Marco)IstartedasauniversityresearcheratFedericoIIUniversitybut soonswitchedtocomputerscience,mylifelongpassion.Afterafew yearsatIBM,Imovedtosmallcompanies,firstasaprogrammerand thenasatechnicaldirector.Laterin2015,Ifoundedmycompany Micropediawhichdealswithdevelopingcustomizedmobile applications,particularlyforthefoodsector.TodayIamadigital

  2. entrepreneur,andIdealnotonlywithwebdevelopmentbutalsowith SEOconsultancy,andbrandreputation.Iamalsoafoodblogger.In fact,Ihaveablogcalledfivetastes,whichtalksaboutItalianfoodand wineexcellence.IwasalsoajudgeatthelastItalianpizza championships,andthisyearIwonthefive-stargoldawardforItalian cuisinefromtheItaliancooks'associationformydisseminationofthe Italianculinarytradition. Q)Whatarethefivewordsthatdescribeyouthebest? Marco)Thefivewordsthatbestdescribemearehonesty, professionalism,tenacity,seriousness,andambition. Q)WhatinspiredyoutowriteDigitalFood?Pleaseshinesomelight onthebook. Marco)Digitalfoodwasbornduringthepandemicwhenwithmy restaurateurclients,inparticularstarredchefssuchasDonAlfonso 1890,thebestItalianrestaurantintheworld,andMatteoCutolo,pastry worldchampion,Ihadtoinventnewtechnologicalsolutions.Itookthe opportunitytowriteabookthatwouldopenthemindsofrestaurateurs, pizzachefs,andpastrychefstomakethemunderstandthatwith technology,theycanimprovethequalityoftheiremployees'workand theirownperformance. Q)Whatkeyhighlightswouldyouliketosharethatfosteredyour growthasaleadingdigitalcreator? Marco)Myjourneyasadigitalcreatorhasbeenfavorednotonlybythe studiesIhavedonebyreadingbooksandfollowingcoursesbyItalian andforeigncommunicationgurus.Forexample,Iamspeakingof characterssuchasGiorgioTavernitiinItalyorJasonBarnardinthe UnitedStates,butalsoofthecustomersIhavecapturedovertheyears. Workingwithstarredchefsandleadingpersonalitiesintheworldof Italiancuisineinevitablyleadsyoutoopenyourmindandgiveyourbest toprovideyourcustomerswithanedgeintheiractivities.

  3. Q)Pleasegiveussomeinsightaboutyournextbookandwhenwe mightbeabletogetourhandsonit. Marco)I'mnowwritingmysecondbook,whichwillcomeoutinlate springandearlysummer.Itwillbecalledthebluecheck,andittalks abouthowtobuildyourdigitalidentityintherightway,thestrategyto follow,andsometechnicalaspectsandmistakesnottobemade, explainedfrommypointofview.Someonewhohaspersonally experiencedthings,who,forexample,hasaknowledgepaneleven withouthavingWikipedia,whichiscompletelyuseless,theimportant thingsarequitedifferent. Q)Whatareyoulookingtoaccomplishinthenextfiveyearsfroma personalaswellasprofessionalpointofview? Marco)InrecentyearsIhavebecomepassionateaboutwritingwhich wasinitiallyahobbybutisslowlybecominganewjob.Ithinkthenext stepswillbethosethatwill leadmetobecomeafreelancejournalistand findmyowneditorialmasthead. Fromapersonalpointofview,Ihopetostayingoodhealth,whichisthemostimportantthing.AlthoughIamanambitiousperson,Iamnota moneyperson.Personalsatisfactionisworthmuchmorethanmoneyto me.SoifI'mgoingtoberichandfamous,Idon'tknow,butit'snotmy priority. Q)Whatwouldyouliketo berememberedforbyyourpeers? Marco)Aboveall,Iwouldliketoberememberedformyhonestyand help.Itrytogivetothoseinneedonadailybasiswithoutgettingtoo muchpublicityforit.Manyoftheactivities,especiallythoseof bloggers,Idonotforprofit.Forexample,I'mtalkingabout portalslike Pozzuolimania,whichisatouristportalinthecityofPozzuoli,whereI liveandwhereItalkaboutculture,history,andcurrentevents.Same thingIdoonmysteriousNaples,whereItalkaboutthelegendsand storiesofmycityNaplespromotingitshistoryandculture.Tofinish

  4. thenwiththefoodmagazineFivetastes,withwhichIgoaroundItalyto tellthestoriesofthebestpizzarestaurantsandtypicalproducts. Q)Whatwouldbeyouradviceforentrepreneursplanningtostart theirbusinesses? Marco)Aboveall,Isuggestremaininghumble,workinghard,and alwaysremainingconsistentandloyaltoeveryone.Thepathwillbe longerbutwillbringexcellentresults.

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