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SEO For Beginners: What is SEO and how does it work?

What is SEO and how does it work

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SEO For Beginners: What is SEO and how does it work?

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  1. SEO Techniques Leadscribe

  2. SEO Techniques • White Hat • Black Hat • Gray Hat

  3. White Hat •  White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service.

  4. These tactics stay within the bounds as defined by Google. Examples include: • Offering quality content and services • Using descriptive, keyword-rich meta tags • Making your site easy to navigate

  5. Black Hat SEO Techniques • Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). •  Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers. • https://designhammer.com/blog/17-black-hat-seo-techniques-avoid

  6. Content Automation • Doorway Pages • Hidden Text or Links • Keyword Stuffing • Reporting a Competitor (or Negative SEO) • Sneaky Redirects  • Cloaking • Link Schemes • Guest Posting Networks • Link Manipulation (including buying links) • Article Spinning • Link Farms, Link Wheels or Link Networks • Rich Snippet Markup Spam • Automated Queries to Google • Creating pages, subdomains, or domains with duplicate content • Pages with malicious behavior, such as phishing, viruses, trojans, and other malware

  7. cloaking • Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser.

  8. meta tag stuffing • In normally meta-tag keywords are using on the web pages related to the purpose of good SEO tactics. But if you using many times that particular meta-tag keyword means are referred as keyword stuffing

  9. Gateway pages • It is referred as the website consist number of keyword instead of more contents. They will fill the pages by using the same words again and again

  10. Keyword stuffing • It is also same as Meta tag stuffing; it is a process of using more times of a particular keyword to make your site at a top position.

  11. Gray Hat • Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. • Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of seo • it is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective.

  12. It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. • Grey hat consists of techniques such as: • Cloaking • Purchasing old domains • Duplicate content • Link buying • Social media automation and purchasing followers

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