social media marketing

1. Social Media Marketing LEADSCRIBE

2. YouTube • YouTube can be a great source of leads. The primary action is to create a YouTube channel – add your logo, color scheme, and a whole description of your services. Once you’ve done this, add a feature video of yourself to present yourself to potential clients. At this point, you can start building listing videos, but as in all other social media platforms, the objective is not to saturate your content with too many sales pitches. Also post videos highlighting popular spots in your neighborhood, virtual tours, or drone videos of beautiful properties.

3. Pinterest It’s all about the tactics – what kinds of photos you share, which groups you join, the quality of your pins, and how you stand out. Diversify your pins to appeal to prospective clients — don’t post only listings all the time. Listings should make up only about 10 % of all your pins. Ideas for other boards besides listings include an interior design board, a home improvement board, or a gardening board to appeal to a broader audience. Several leads get lost on Pinterest when they are left without information or a way to find out more about a photo.

4. Facebook If there’s only one social media platform that you choose to leverage, it should be Facebook, the largest social media site with over 2 billion users. You can market to prospective clients on Facebook for free. The first step is creating a Facebook business page if you don’t already have one. Another good strategy is to choose frequently shared content online. You can also use Facebook Advertising to target specific types of leads.

5. LinkedIn This is probably because this social media platform serves more of a professional purpose than a social one. People don’t come to LinkedIn to comment on friends’ posts or to browse photos. They come to LinkedIn to search for people in their network, and this is what real estate agents should focus on.

6. Instagram You can also update your Instagram account with photos of your recent wins and, when possible, post testimonials from your clients to boost your reputation. Stay on top of the most relevant and popular hashtags specific to your farm area so people can find your posts. Hashtags work similarly to long-tail keywords you use for your website’s SEO. Use these hashtags on your posts but remember not to overdo them to avoid drowning the link to your blog or website.